IKEA is Weaving a Way to a Better Future
Disclosure: This post was sponsored by IKEA. We only ever add brands & products we truly believe in. Thank you for supporting the brands who are making the world a better place!
IKEA
I can’t say enough how impressed I am with Ikea’s sustainable initiatives. As I mentioned in my last post with the ODGER chairs, it is so important for big brands like IKEA to lead the way in creating more eco and ethical products. Sustainability within consumerism needs to be accessible to the masses for real change to occur. It also has to be within a price range that is affordable to the majority. When I started looking at rugs for our new place, I couldn’t believe the prices. I understand there is a ton of work and tradition behind the textiles, but it was entirely out of our budget, as I’m sure it is for most other people, too. Travis and I went into the process knowing we would like to spend under $500. We found out that either we got a product we couldn’t trace back to the maker or the quality was too dull.
Jacksonville had recently opened up its first-ever IKEA, which many were very excited about. After the initial excitement wore down {I don’t do crowds}, I went to have a look with my family. I was so happy to come across the rug selection, which was full of rugs made from cut-offs, and then they have several made by women’s cooperatives. I’ve always advocated for fair trade, and learning more about how they have incorporated social entrepreneurs and weavers gets me pumped on the future of ethically-made, affordable products.
The KATTRUP
How gorgeous is this rug?! The colors and patterns are so vibrant! Plus, it’s easy to vacuum with its flat surface. We’ve been looking for the perfect rug for our living room for quite some time. Returning to what I said initially, the price was a massive deterrent in biting the bullet. We couldn’t find the right rug at the right price. IKEA solved this issue, and I’m sure many of you will be just as thankful! Even though they use natural materials and provide fair wages in good working conditions, the prices are reasonable. This is the accessibility I’ve been talking about! More people will be able to afford and find this in their backyard, which will only lead to more responsible products being produced in the future.
Another exciting collection available at select IKEAs:
The INNEHÅLLSRIK Collection
With few work opportunities for village women in India, it’s so important for big companies like IKEA to step in and empower these women to create stronger communities and sustainable livelihoods. India is known for their weaving skills and beautifully woven patterns. Unfortunately, most rugs you see today are being done on machines to produce quicker and cheaper. Because of this, many weavers are losing their jobs. With the help of IKEA, this traditional craftsmanship can be restored. For this particular collection, IKEA partnered with two Indian social enterprises, Rangsutra and Industree, to showcase traditional hand weaving and embroidery with natural materials. Rangsutra employs over 3,000 artisans, with 70% being women. Industree, which uses unique natural materials like banana fibers, supports about 600 artisans. *note: the KATTRUP rug pictured in this post is not from this particular collection & can be found at many IKEAs nationwide*