Fast fashion brands may be popular, but they often come at a high cost to people and the planet- relying on low wages, harmful synthetic fabrics, and mass overproduction. If you’ve ever wondered ‘what are sustainable alternatives to popular fashion brands?’, this guide is for you. In this guide, you’ll discover some beautiful eco-friendly clothing brands focusing on ethical sourcing and using natural, organic materials. These companies are all about being transparent & creating high-quality pieces that last. Whether you need some everyday staples, budget-friendly finds, or classic investment items, these sustainable fashion brands show that you can shop responsibly without losing your sense of style.
Of course, the most sustainable thing you can do is love what you already have and shop secondhand 🙂
Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better world. Thank you for supporting these brands – and us!
We also have more in-depth alternative guides on the following brands:
Our Favorite Sustainable Alternatives to the most Popular Fashion Brands:
- JCrew → Everlane
- LL Bean → Outerknown
- Free People → Transcend (code CHIC30 for 30% off) or Rujuta Sheth
- Anthropologie → Cleobella
- H&M → Nazeerah or Fair Indigo / Fair Indigo on Amazon
- Urban Outfitters → Afends
- Coach → Behno
- COS → ADAY
- Nike → Veja
- Skims → Proclaim
- Lululemom → Girlfriend or Threads 4 Thought / Threads 4 Thought on Amazon
- Victoria Secret → Araks or Cosabella / Cosabella on Amazon
- Gap → Pact (code sustainablychic for 15% off) / Pact on Amazon
- Hanes → Subset
- Hill House → Printfresh
- Old Navy → Toad & Co (code TOAD_CHIC25 for $25 off $150+) / Toad & Co on Amazon or Carve Designs / Carve Designs on Amazon
- Spanx → Swedish Stockings
- eShakti → SeamsFriendly (code SF-SUSTAINABLYCHIC-GY15 for 15% off)
- Shein → Secondhand like ThredUp, our complete list of favorite secondhand apps
- Birkenstocks → Biankina (code SUSTAINABLYCHIC for 10% off) / Biankina on Amazon
