Looking for eco-friendly toys that are both fun and sustainable? Look no further! In this article, we will unveil the top 10 eco-friendly toy brands for kids that will not only entertain but also promote a greener and healthier future. With environmental consciousness on the rise, parents are increasingly seeking toys made from sustainable materials, non-toxic & lasting. Our carefully curated list includes toys that tick all these boxes, ensuring your little ones can play without harming the planet. We have something for every age group and interest, from wooden puzzles to organic plush toys. These toys are safe for children and inspire their imagination, creativity, and love for nature. So, join us as we explore the world of eco-friendly toys and discover the best options that are kind to both children and the environment. Let’s play responsibly and create a brighter future for our kids, one toy at a time!
While shopping secondhand is one of the best ways to get sustainable toys for kids, there are a few brands that are super planet-friendly and make amazing toys for babies, toddlers & kids!
Of course, we always recommend shopping at local stores, too, if you have them. It’s wonderful to keep small businesses thriving, especially when there is so much competition within the toy market.
Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better world. Thank you for supporting these brands – and us!
What we look for in a sustainable, eco-friendly toy:
As many of you know, most companies make toys from plastic today, and these toys often lack the quality needed to pass them down to other children. When we feature brands in this post, we make sure they’re using conscious, durable materials that can truly stand the test of time (and play). Manufacturers should use non-toxic, safe ingredients to make each toy, protecting both kids and the planet.
We also look beyond the product itself and evaluate how each brand approaches sustainability as a whole, from ethical labor practices to eco-friendly packaging and thoughtful production methods. Because creating a more sustainable playroom starts with brands that care about every step of the process.
Our favorite non-toxic, sustainable & eco-friendly toys:
1. Lovevery
Great for Ages 0-8
Lovevery is probably most famous for its thoughtfully designed baby play gym. The team designed it to support a child’s development through the first 12 months with purposeful colors, textures, and activities. But the brand goes far beyond that. Their Play Kits are a favorite among eco-conscious parents. Delivered every two months, each kit evolves with your child’s age and stage, focusing on Montessori-inspired, developmental play.
The Play Kits use FSC-certified, sustainably sourced wood for every piece. The company makes their soft fabrics from 100% organic cotton and other natural materials. Lovevery also ships carbon neutral, investing in projects that offset emissions from transportation. Beyond materials, the brand is committed to transparency and ethical manufacturing, creating high-quality toys designed to last through years of play, and even be passed down to siblings or friends. It’s sustainability that nurtures both the planet and your little one’s curiosity!
2. PlanToys
Great for Ages 0-3+ (several toys can be used by older kids, as well)
PlanToys builds its entire business around three core pillars: Sustainable Materials, Sustainable Manufacturing, and a Sustainable Mind. The brand turns discarded rubber trees and reclaimed sawdust into its signature PlanWood, which is an innovative material created from surplus wood chips and sawdust that are pressed together using a safe, thermal process instead of harmful glues. Each toy is finished with a chemical-free kiln-drying process, ensuring durability and longevity without compromising safety.
Every step reflects their commitment to circular design and mindful play by creating toys that are gentle on the planet, beautifully made, and designed to last for generations of little hands!
3. Clixo
Great for Ages 4 & Up, Teens, Adults (anyone who loves to build!)
Clixo is perfect for little builders and big imaginations. This innovative, open-ended play system lets kids click, snap, and shape flexible 2D pieces into endless 3D creations using safe, durable magnets. From abstract sculptures to imaginative creatures, the possibilities are truly limitless.
Each piece is made from recyclable, non-toxic materials that are safe for kids and gentle on the planet. Even their packaging is thoughtfully designed, and made from bamboo pulp & kraft paper that can be fully recycled or composted. Clixo proves that creativity and sustainability can go hand in hand, inspiring play that’s better for both children and the world they’re growing up in.
4. eco-kids
Great for all Ages
eco-kids is a family-run business from Portland, Maine, that began with a single product—an all-natural eco-dough inspired by a recipe Cammie’s mother made for her when she was little. What started as a homemade creative project has grown into a full line of non-toxic art and craft supplies made with safe, natural ingredients like non-GMO flour, essential oils, and vitamin E.
Each product is designed to spark creativity while keeping kids’ health and the planet in mind. With their bright colors, gentle formulas, and planet-friendly packaging, eco-kids has become one of the most beloved choices for sustainable, child-safe art supplies.
5. Green Toys
Great for Ages 6 Months – 5+ Years
Green Toys is one of our all-time favorite sustainable toy brands for kids. Every product is made from 100% recycled plastic, primarily sourced from reclaimed milk jugs. The process happens entirely in the USA, where the jugs are collected, cleaned, and transformed into high-quality, food-safe toys using mineral-based color dyes.
Their thoughtful, durable designs prove that recycled can still mean beautiful and functional. From trucks and tea sets to pretend-play kits, each toy encourages imaginative play while teaching kids about the power of recycling. And if you’re looking for a crowd favorite, their bathtime collection is always a hit – fun, sturdy, and safe for even the littlest eco-lovers!
6. Le Toy Van
Great for Ages 1-5+
Le Toy Van is another beautiful wooden toy brand with a big heart and a long-standing commitment to craftsmanship. This family-run company has been creating imaginative, heirloom-quality toys since 1995, always with sustainability at the core.
Their toys are made ethically from Rubberwood, a reclaimed byproduct of the rubber industry that would otherwise go to waste. The brand also replants trees to help restore forests and ensure future generations can keep playing sustainably. By combining eco-friendly materials with timeless design, Le Toy Van crafts toys built to last through years of creative play. It’s no wonder they’ve earned countless awards and the love of parents around the world.
7. Tegu
Great for Ages 1-10+
Tegu creates beautifully designed magnetic wooden blocks that are anything but ordinary. Each piece is thoughtfully crafted to work seamlessly with the others, opening up endless possibilities for creative building and imaginative play.
Responsibly made in Honduras, Tegu’s toys are designed to support children’s development- from fine motor skills and problem-solving to storytelling and open-ended creativity. The brand’s commitment to social impact runs deep, providing meaningful employment and supporting reforestation efforts in the local community.
8. Cuddle+Kind
Great for all Ages
One Doll = 10 Meals! cuddle+kind was created by a family with a mission to build a sustainable stream of giving that wouldn’t depend on donations alone. Since launching in 2015, the sales of their adorable hand-knit dolls have helped provide over 13 million meals to children in need around the world.
Each cuddle+kind doll is lovingly handmade in Peru by skilled female artisans who use traditional knitting, looming, and crocheting techniques. Every stitch represents hours of care, craftsmanship, and purpose—helping preserve cultural artistry while providing fair income to the women who make them. Soft, timeless, and full of heart!
9. Micro Kickboard
Great for Ages 2-12
Micro Kickboard is best known for its durable, smooth-gliding scooters and colorful helmets, but now the brand is taking sustainability for a spin with their ECO Scooter, made from recycled, discarded fishnets.
The Mini Deluxe ECO (for ages 2–5, $120) and Maxi Deluxe ECO (for ages 5–12, $180) are thoughtfully designed to last for years of play and adventure. Each scooter comes with a 2-year manufacturer’s warranty and replaceable parts, making them a truly long-lasting investment. By turning ocean waste into something that inspires movement, independence, and joy, Micro Kickboard proves that even playtime can have a positive impact on the planet.
10. Playper
Great for Ages 3-6
Adventure awaits for little ones ages 3 and up! With Playper’s Curious Kingdom, kids can build, play, and let their imaginations run wild…all with plastic-free, story-driven playsets! Parents rave about the sturdy design and soft, velvety texture, while kids can’t get enough of the whimsical characters and interactive features.
From a magical castle playset to a gnome catapult (yes, it really works!) and a dragon trainer set, each kit invites hours of creative storytelling. The Story Starters set even encourages kids to invent their own silly tales, blending hands-on play with imaginative thinking.
