Whether we choose to use it every day or occasionally, foundation is a must-have for many of us who wear makeup. It helps blur imperfections and cover blemishes, and it creates an even base for the rest of our makeup.
Unfortunately, most foundations we can find at the store or online are full of toxic chemicals that are bad for our skin, health, and the planet.
But thankfully, we do not have to buy those to have healthy-looking, flawless skin. Organic and natural foundations are a great alternative to chemical-laden ones, and the good news is that they are becoming more and more popular and easy to find.
In this article, we have rounded up 10 clean beauty brands offering organic and natural foundations made with non-toxic ingredients!
Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better world. Thank you for supporting these brands – and us! Cover Image: Elate
Why choose a natural, non-toxic foundation?
Conventional foundations contain many harmful chemicals and substances that clog our pores and cause our skin to break out. Even worse, exposure to those chemicals can lead to serious health issues in the long run as many of them are carcinogens, endocrine disruptors, or allergens.
An organic or natural foundation contains plant-based, non-toxic ingredients that are safe for our skin and health. Not only that, their formulas even support skin health thanks to their moisturizing and nourishing ingredients.
Choosing a non-toxic, natural foundation benefits the planet by reducing the number of chemicals released into the environment, air, and water. It is also often cruelty-free and vegan, and some are even refillable and packaged using sustainable materials!
What ingredients should you search for?
Always buy from a brand that discloses all its ingredients. Once you see the ingredient list, make sure it does not contain any parabens, phthalates, fragrances, formaldehyde, talc, silicones, sulfates, synthetic fillers, preservatives, artificial dyes, or any other toxic chemicals.
A non-toxic, natural foundation can feature clean ingredients like fruit, vegetable, tea, or flower extracts. You’ll find aloe vera, natural clay and waxes, corn starch, vegetable squalane, and various plant-based oils such as jojoba, coconut, argan, or castor seed oils in its formulation.
Our Top Picks for Non-Toxic Foundation:
1. 100% PURE
Vegan / Gluten-Free / Fruit Pigmented / Made in USA
Price: $46-48
100% PURE is a California-based company providing organic and natural skincare and cosmetics. It has five non-toxic, fruit-pigmented foundations that deliver medium to full coverage and a variety of different finishes, from satin to matte to dewy. You can choose from liquid and pressed powder foundations sold in at least half a dozen shades.
What they have in common is that their formulas are full of beneficial nutrients and made with clean ingredients such as organic aloe vera juice (to soothe and hydrate the skin), turmeric extract, eucalyptus, acai berries, chamomile, or goji berries.
100% PURE sources its pigments from fruits, tea, and vegetables to avoid commonly used artificial colorants and heavy metal dyes. The formulations are entirely free of harmful chemicals, synthetic preservatives, and artificial fragrances. The brand is also certified carbon-neutral and does not test on animals. Plus, at checkout, you get to choose whether you want 100% PURE to donate the cost of a tree to Trees For The Future or a vegan meal to a shelter dog in China.
2. Attitude
EWG VERIFIED™ / Vegan / Plastic-Free Packaging
Price: $34.95
Attitude has become a favorite in the clean-beauty world for its thoughtful approach to non-toxic ingredients and low-impact packaging. Their mission focuses on creating products that prioritize safety for your skin, your home, and the planet. Their makeup line aligns with these core principles.
Attitude builds its foundations using naturally derived, EWG-verified ingredients. They consciously avoid unnecessary or potentially irritating substances like parabens, PEGs, synthetic fragrances, and formaldehyde-releasers.
What really sets Attitude apart is their commitment to transparency and environmental stewardship. They use biodegradable, recyclable & even plastic-free packaging through their innovative “Oceanly” solid makeup line, helping reduce waste while still delivering beautiful results. Their foundations apply smoothly, offer a natural finish, and are gentle enough for sensitive skin.
3. BareMinerals
Mineral- Based SPF / Vegan
Price: $39
BareMinerals is one of the original pioneers of clean, mineral-based makeup (long before “clean beauty” became a trend). Their philosophy has always centered on creating complexion products that actually improve the skin over time, using minimal, safe ingredients and avoiding many of the synthetics commonly found in conventional cosmetics. Their iconic Original Loose Mineral Foundation remains a cult favorite because of its lightweight feel, buildable coverage, and naturally radiant finish that never looks heavy or cakey.
BareMinerals formulations are free from parabens, talc, formaldehyde, and synthetic fragrances, making them a solid choice for anyone concerned about skin sensitivity or breakouts. They’ve also started offering clean liquid foundations that strike a nice balance between hydration, coverage, and long-lasting wear, all while keeping ingredient safety in mind.
The brand also focuses on ethical sourcing & making a real effort to lessen their environmental footprint with recyclable packaging and responsible manufacturing practices.
4. Crunchi
EWG Verified® / Leaping Bunny Certified / Certified 4ocean Plastic Neutral / Vegan / Gluten-Free
Price: $52
Crunchi is a standout in the clean-beauty space for its almost obsessive dedication to ingredient safety and transparency. Every product they create, including their well-loved foundation, follows a strict blacklist, steering clear of thousands of questionable or synthetic ingredients that conflict with their health-first mission. Instead, they use a blend of botanicals, natural minerals, and plant-based ingredients that support skin health while offering smooth, even coverage.
Crunchi’s foundation feels breathable, blends easily, and provides a natural, skin-like finish perfect for everyday wear. Their formulas are vegan, cruelty-free, non-GMO, gluten-free, and made without artificial dyes or fragrances.
Packaging is another area where Crunchi shines: they use glass, bamboo, and other eco-conscious materials to reduce plastic waste and ensure recyclability.
5. Elate Cosmetics
Vegan / Refillable / Carbon Neutral
Price: $32
Discount: 10% off with code SUSTAINABLYCHIC
Elate Cosmetics is a certified B Corporation that thoughtfully designs low-waste beauty products. You can choose between a liquid and pressed powder foundation, both of which are available in 10 different shades.
The Refresh liquid foundation offers buildable, lightweight sheer coverage but is tinted enough to even out your skin tone. The formula includes hyaluronic acid to hydrate the skin and bamboo stem extract to restore elasticity. It also contains argan shell powder, a 100% natural pigment, and radish root ferment filtrate, which is a natural antimicrobial preservative. We love that this foundation is refillable and packaged in a glass bottle with a recyclable plastic pump and ashwood lid!
You can also buy Elate Cosmetics’ pressed foundation formulated with bentonite clay, jojoba oil, and Vitis vinifera. The formula provides medium coverage and features a semi-matte finish. It moisturizes and protects the skin while actively repairing collagen. Additionally, it mattifies the skin and absorbs excess oils. Elate Cosmetics plants a tree for every order and donates 2% of its profits to social and environmental causes!
6. Kjaer Weis
Certified Organic Ingredients / Refillable
Price: $46-48
Kjaer Weis is a sustainable beauty brand that makes zero-waste its priority with its refillable and sustainably packaged products. It has two natural foundations, both of which come in a variety of different shades. Made to even and smooth the skin, its Invisible Touch liquid foundation offers breathable and buildable coverage from a sheer tint to more medium coverage. It is hydrating and long-lasting and it will give you luminous, bright skin!
Its lightweight formula contains a blend of cold-pressed oils and natural waxes, hyaluronic acid for sealing in hydration, and certified organic chamomile water to soothe and calm the skin. The foundation is also formulated with Kjaer Weis’ proprietary brightening extract, which builds a dewy glow and gives diffused radiance to your complexion.
You can also get the brand’s refillable Cream foundation, designed to perfect your complexion and provide buildable, velvety coverage. You can either buy a refill or get it in one of its beautiful cases made from an alloy of metals or leather-looking red card paper.
7. Kosas
SPF / Vegan / Gluten Free
Price: $42
Kosas has carved out a niche in the clean-beauty world by blending performance, modern aesthetics, and naturally minded formulas that feel good on the skin. Their complexion products (especially their Revealer Foundation) are designed to behave like skincare and makeup in one. They focus on nourishing ingredients like botanicals, plant-derived oils, and soothing actives that support skin health while providing buildable, radiant coverage.
Kosas avoids a long list of questionable ingredients, including parabens, phthalates, mineral oil, PEGs, and synthetic fragrances. Their formulas are also dermatologist-tested, non-comedogenic & designed for sensitive skin, making them a great option for anyone wanting makeup that looks natural & feels lightweight.
Another great thing about Kosas is their prioritization of inclusivity, offering expansive shade ranges that suit a wide variety of undertones.
8. Laws of Nature Cosmetics
Vegan
Price: $45-48
Laws of Nature Cosmetics is a black-owned cosmetics brand celebrating every shade and color of skin. It sells four foundations in diverse shades for your complexion needs.
You can choose from two liquid foundations, a powder and a stick. They provide different coverages (from sheer to medium and full) and finishes (natural, semi-matte, and satin). The brand formulates them with natural and organic ingredients and without silicones, talc, parabens, and artificial fragrances.
Laws of Nature Cosmetics’ best-selling product is its Crème foundation, which blends easily and provides buildable medium coverage. This breathable, creamy formula contains vitamin E to help reduce UV damage to the skin. For a more multi-purpose product, choose the brand’s Complexion stick. You can use it as a foundation, bronzer, concealer, or contour stick! It is made with aloe vera and chamomile extracts and provitamin B5 to moisturize, soothe, and reduce skin inflammation. Everything the company creates is handcrafted, vegan, and cruelty-free!
9. RMS Beauty
Refillable / Water-Resistant (ReEvolve) / SPF
Price: $49-60
RMS Beauty uses non-toxic, skin-loving ingredients to create makeup and skincare essentials that nourish the skin & enhance your natural beauty. The brand has two liquid foundations available in 16 different shades.
Its Uncoverup foundation provides medium to full coverage with a luminous, dewy finish while smoothing, nourishing, and blurring imperfections. Very hydrating, it is formulated with wild-crafted buriti oil, organic coconut oil, and RMS Beauty’s signature herbal blend. Silica also boosts the coverage of dark spots and redness. Plus, it is contained in a glass jar with a recycled plastic cap.
You can also buy the company’s ReEvolve water-resistant, anti-aging foundation, which delivers smooth, long-lasting medium coverage with a satin, natural finish. Made with moisture-rich vegetable squalane, organic aloe vera, and an herbal blend, it will firm, tone, hydrate, and soften your skin. Non-comedogenic, it won’t clog your pores. We also love that this foundation is refillable and its outer carton is made of 100% post-consumer recycled waste!
10. Well People
Vegan / EWG Verified / Derm Developed
Price: $24-26
Well People creates clean, cruelty-free makeup and skincare products powered by plants. It sells two vegan foundations made with natural ingredients, both of which are verified by the Environmental Working Group.
Its Bio pressed powder foundation will hydrate your skin while effectively controlling shine, absorbing oils, and smoothing your complexion. Its lightweight, talc-free formula is infused with clean ingredients like organic corn starch and olive-derived organic squalane. It also contains ultra-fine pigments that allow you to customize your coverage into a natural, semi-matte finish.
You can also get Well People’s Supernatural Stick, a creamy multi-use foundation stick that blends into the skin and lasts all day. It provides a natural, satin finish and is designed to feel weightless on the skin. This foundation is formulated with castor seed oil, rejuvenating vitamin E, and safflower seed oil. Very versatile, you can use it as a foundation, bronzer, or concealer! The brand does not use any synthetic fillers, sulfates, fragrances, or preservatives. It also works with a Fair Trade Certified factory, and its boxes are printed on FSC-certified paper.
