Can you imagine being able to help the planet any easier than just a swipe? If you are like me, you probably pull out your card a couple of times a day, but what if every time you did so, you were planting trees?? It would be pretty great, right?
Aspiration, an online green financial service, has started this amazing movement called #PlantYourChange, and I couldn’t be more excited to share it with you!
How does #PlantYourChange work?
With each swipe, your purchase will be rounded up to the next dollar. For example, your morning coffee purchase is $3.98? Well, it’s now an even $4, and you’ve helped plant a tree!
Psst… You DO NOT have to be a customer of Aspiration. This movement can be done with any card and any bank.
Why does this matter?
This movement is a great - and easy - way to support climate change mitigation. It won’t be the problem solver, but it’s a piece of the puzzle. According to conservation.org, about 36 football fields’ worth of trees are lost every minute due to deforestation. Aspiration hopes, with your help, to plant 100 million trees by 2021. By planting trees through reforestation, we are helping offset carbon since mature trees can absorb as much as 48 pounds of carbon dioxide a year.
Forests can provide 23% of the cost-effective climate mitigation needed before 2030, but reforestation currently accounts for less than 3% of climate mitigation funding. We can help restore biodiversity in disrupted local ecosystems with just a swipe of a card. No more waiting around for the government to step up; we can start doing something today!
Who Plants the Trees?
Aspiration is currently working with two different planting partners: Arbor Day Foundation & Eden Reforestation Projects.
Arbor Day Foundation is the largest nonprofit membership organization dedicated to planting trees. It has more than 1 million members, supporters, and partners who have helped plant more than 350 million trees. These trees are planted everywhere, from neighborhoods to communities to cities to forests.
Eden Reforestation Projects focuses on restoring biodiversity in local ecosystems. They employ local labor to plant trees; one million trees are equivalent to 10,000 days of sponsored employment.
Aspiration works with local governments to protect the restoration sites. They do not plant in logging areas (but, of course, that can’t be 100% legally guaranteed in the future). They also ensure that a minimum of 10% of trees are agroforestry species so they can be economically beneficial in the long run.
Where to Sign Up
Ready to help restore our forests?! Click - here - and it only takes about two minutes to sign up securely and start planting trees. Again, you don’t have to be one of Aspiration’s customers. This is for anyone who uses a debit or credit card.
& make sure to check out the #PlantYourChange initiative on Instagram!
On a side note - If you are looking to switch to a greener bank that doesn’t support fossil-fuel initiatives, I suggest giving Aspiration a go!