SNL's Latest Skit Shines a Light on Fast Fashion Giants Temu and Shein & We Are Here For It!
SNL Fast Fashion Ad Skit
This was too good not to share! SNL has made us laugh (slightly cringe because it’s true) once again with their ‘Xiemu’ Ad exposing the dark side of fast fashion. From exploitation of workers to hazardous products, Temu & Shein are making disposable fashion cheaper and scarier than ever.
What is Fast Fashion?
Fast fashion refers to brands that produce high volumes of clothing throughout the year. These brands now make clothes at a fraction of the price they used to, enabling consumers to update their wardrobes quickly and affordably.
But this over-consumption of cheaply-made clothes is leading to the huge growth of textile waste, pollution, and the depletion of natural resources. It is raising social issues that we can no longer ignore, such as human rights violations.
The best thing we can do, as consumers, is to stop supporting this industry. We should avoid fast fashion brands and start supporting sustainable clothing brands instead (& shopping secondhand and loving what we already have!).
HOW TO RECOGNIZE A FAST FASHION BRAND?
Temu and Shein are not the only culprits. In truth, most clothing brands today are part of the fast fashion problem. A majority of fast fashion brands release new clothing collections every week and use marketing techniques to encourage consumers to buy into new trends. These companies are often vague and not entirely transparent about their suppliers and production processes. They do not provide specific information about their efforts to mitigate their environmental impact.
Additionally, they do not offer evidence that they provide their workers with decent and safe working conditions, as well as living wages.
Many fast fashion brands are greenwashing. They are disclosing misleading information to fool customers into thinking they’re an ethical and sustainable company.
Cheap prices are also a great indicator of fast fashion products and their poor quality. It’s nearly impossible to produce a $5 t-shirt, pay garment workers fairly, and have manufacturing processes that do not harm the environment.
Want to learn more about sustainable fashion and how we can create a fairer fashion industry? Click here.
WANT TO FIND SUSTAINABLE BRANDS? VISIT OUR BRAND DIRECTORY!
Our Brand Directory is home to hundreds of sustainable brands, from makeup to cleaning supplies, from underwear to shoes. We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.
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