30 of the Most Affordable Ethical and Sustainable Fashion Brands (2024)
 

Image: ABLE

Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better fashion industry. Thank you for supporting these brands - and us!

30 of the most Affordable Sustainable Clothing Brands

Looking for sustainable and ethical fashion options that won't break the bank? You're in luck!

We have curated a list of exceptional sustainable brands that have garnered our affection over the years. These brands offer conscious clothing, shoes, and accessories without compromising on quality or style, and they are more affordable than the majority of sustainable fashion brands. While we always encourage making the most of what you already own, we understand the thrill of adding a new piece to your wardrobe. These brands are dedicated to revolutionizing the fashion industry, making it a fairer and more sustainable place for all. By supporting these brands, you are contributing to the sustainable and ethical fashion movement. Thank you for being a part of this positive change!

what is sustainable fashion?

When considering whether a garment is sustainable, it should adhere to several key criteria. First and foremost, sustainability entails being eco-friendly, meaning that the production process minimizes environmental impact. Second, it's important for the garment to be ethically made, ensuring fair labor practices and safe working conditions for the people involved in its production. Additionally, sustainable garments should be durable and long-lasting, reducing the need for frequent replacements and minimizing waste. In terms of materials, we prioritize non-toxic clothing brands that utilize fabrics safe for both our bodies and the environment. This includes materials that are biodegradable, organic, or recycled. While this list isn't exhaustive, these are the fundamental characteristics we consider when curating products for Sustainably Chic. To help consumers make informed choices, we provide a simple checklist in this post here detailing what to look for in sustainable fashion. This post also offers further insight into sustainable fashion and how individuals can actively support the movement.

what is ethical fashion and what makes a clothing label ethical?

Ethical fashion encompasses a set of values and practices that prioritize fair treatment for all individuals involved in the production process. This includes ensuring that workers are compensated fairly for their labor, from the farmers growing the cotton to the manufacturers producing the garments. You will look for different things when shopping ethically, depending on your values. For example, if you are vegan, you would ensure the product does not contain animal products.

Ultimately, ethical fashion represents a commitment to respect, fairness, and sustainability throughout the entire supply chain.

why should you support sustainable fashion brands?

Did you know humans are now consuming 400% more clothing compared to 20 years ago? & that the average American generates 82 pounds of textile waste every single year? We are buying more clothes than ever, but we’re wearing them a lot less. We can mainly explain this by the explosive growth fast fashion has known in the past two decades. But this over-consumption of cheaply-made clothes is leading to the huge growth of textile waste, pollution, and the depletion of natural resources. It is raising social issues that we can no longer ignore, such as human rights violations. 

The best thing we can do, as consumers, is to stop supporting this industry. We should avoid fast fashion brands and start supporting sustainable clothing brands, loving what we have, or purchasing secondhand.

why is sustainable fashion so much more expensive than conventional / fast fashion?

Because people are finally being treated their worth and paid a fair wage! Fashion isn’t cheap, but we’ve been conditioned to believe it can be. Creating clothing takes many hours, especially when using conscious, quality fabrics and paying people fairly for their work. Fast fashion is how we continuously support poverty worldwide, and the entire concept is inherently unsustainable and damaging our planet.

Read more about its effect on the environment here.

how to obtain an even better deal if you are on a strict budget

We’ve made this list of brands carrying most of their pieces under $150, but make sure to sign up for newsletters so you can receive information on sales to get an even better deal if these price points are still out of your budget. In addition, we’ve added a couple of coupon codes with brands unique to Sustainably Chic you can use on your entire purchase. As always, the most sustainable option is already in your closet so never get rid of things just because they aren’t from a sustainable brand. Also, purchasing secondhand clothing will be one of your best deals!

While we don’t want to promote you going into debt, some of these brands offer options like AfterPay if you can easily budget that weekly.

Brand Rating Guide:

❤︎ = we like ❤︎❤︎ = we really like ❤︎❤︎❤︎ = we LOVE

Click here to learn how we rate brands on Sustainably Chic

our top picks for affordable Ethical & Sustainable Clothing Fashion Brands:

1. Pact

❤︎❤︎❤︎

For: Men & Women

Categories: Everyday Clothing, Basics, Activewear

Price: $20-138

Size Range: XS-3XL

Pact is an American brand known for its comfortable, high-quality, and effortless styles that are perfect for daily wear.

It’s also probably one of the most affordable sustainable fashion brands today.

With most of their products priced under $100, you can easily invest in some new organic cotton pieces without breaking the bank.

Everything washes well and stays nice & soft - and are made from organic cotton (GOTS).

code: SustainablyChic for 15% off


2. Carve Designs

❤︎

For: Women

Categories: Everyday Clothing, Basics, Accessories, Swim, Outerwear

Price: $34-188

Size Range: XXS-XL

Carve is a company that was founded with a deep connection to the beach and a strong inspiration drawn from the outdoors.

The brand takes pride in creating fashion-forward designs for everyday wear, with a focus on using sustainable materials.

Their range includes swimwear made from recycled bottles as well as a variety of tops, jeans, and dresses. Carve is known for their commitment to offering wardrobe staples that are not only stylish but also environmentally conscious.


Sustainably Chic | Sustainable Fashion Blog | Affordable Ethical & Sustainable Fashion Brands | Boody.jpg

3. Boody

❤︎❤︎

For: Men, Women & Babies

Categories: Underwear, Socks, Basics, Activewear & PJs

Price: $14-100

Size Range: XS-4XL

We typically don't feature bamboo fabric on this blog because of the harsh textile process associated with it.

However, some brands, like Boody, use closed-loop systems and zero-waste initiatives, which we fully support.

Despite the concerns, we must admit that bamboo fabric feels amazing to wear - you just have to find the more sustainable version (like Boody offers!). We believe that you'll also appreciate its comfort!


4. Girlfriend

❤︎❤︎❤︎

For: Women & Unisex

Categories: Activewear, Basics, Swimwear

Price: $18-148

Size Range: XXS-6XL

Girlfriend is a fantastic size-inclusive, ethical fashion brand that offers a wide range of colors and styles.

Their clothing line is diverse and inclusive, catering to various body types.

The brand is committed to sustainability and uses a variety of eco-friendly fabrics made from post-consumer waste. Whether you're looking for bras, sweatshirts, bathing suits, or leggings, Girlfriend has you covered with a range of high-quality, stylish basics!


5. Oka-B

❤︎❤︎

For: Women

Categories: Shoes

Price: $38-78

Oka-B is a woman-led, family-owned shoe brand selling sustainable ballet flats, sandals and flip-flops. The shoes are slip-resistant and completely waterproof, which means they are super easy to clean. They are also handmade in Georgia using a bio-based soy material, and at the end of their lives, you can send them back and Oka-B will recycle them for you. 

Through its partnership with Soles4Souls, the company has been regularly donating shoes to survivors of natural disasters and micro-entrepreneurs based in developing countries. So far, it has gifted over 8,000 pairs of shoes to communities in need!


6. Made Trade

❤︎❤︎❤︎

For: Men & Women

Categories: All Clothing, Handbags, Shoes & Accessories

Price: linked up $100 or less

Size Range: XXS-3XL

Made Trade makes sure each product covers one {or more} of these values - Sustainable, Fair Trade, Heritage, USA Made & Vegan.

The button below will connect you to all their pieces under $100 - and there is a lot!!


7. Pixie Mood

❤︎

Categories: Totes, Waist, Shoulder, Crossbody, Clutches, Bucket, Backpacks

Price: $30-150

A great (PETA-approved) vegan handbag option at an affordable price! We don’t love PU leather, but it is better than PVC.

Many of their designs incorporate recycled vegan leather, which is something we highly appreciate.

Additionally, all of their linings are made from repurposed bottles, which is another great sustainable choice.

Pixie Mood takes significant steps to minimize their environmental impact by offsetting their carbon footprint and utilizing biodegradable packaging.


8. Colorful Standard

❤︎❤︎❤︎

For: Women & Men

Categories: Basics, Accessories, Sunglasses

Price: $34-88

Size Range: XS-2XL

If you're in search of a sustainable alternative to American Apparel, Colorful Standard is the ideal stop for you.

Their range of basic pieces is available in a wide variety of colors, ensuring that you will find exactly what you're looking for.

Colorful Standard makes use of organic cotton throughout their entire collection and ensures ethical production in Portugal.

Their dyes are Oeko-Tex® certified and the brand is PETA approved, guaranteeing environmentally friendly and cruelty-free practices.


9. Subset

❤︎❤︎❤︎

For: Women & Men

Categories: Underwear

Price: $14-120

Size: 2XS-4XL

Subset's incredibly comfortable underwear is crafted from 95% GOTS certified organic cotton, ensuring that it is not only soft but also produced with the highest environmental and ethical standards. These undergarments are created in a Fair Trade certified factory in India, guaranteeing fair wages and working conditions for the workers. Additionally, the production process avoids the use of harsh chemicals, making the underwear gentle on both the skin and the environment. In line with their commitment to sustainability, Subset's packaging is made from FSC-certified and recycled materials, and low-impact inks are used in the printing process. This ensures that even the packaging has minimal impact on the environment.

Previously known as Knickey, Subset has expanded its range to include underwear for men as well as a loungewear section, offering sustainable and comfortable options for all.


10. tentree

❤︎❤︎❤︎

For: Men, Women & Kids

Categories: Basics, Activewear, Loungewear, Accessories, Outerwear

Price:$14-298

Size Range: XXS-X-XL

Tentree has made an incredible impact on the environment by planting over 43 million trees to date. True to its name, the company plants 10 trees for every purchase made.

Their commitment to the environment extends to their "earth-first" approach in creating apparel, which is ethically made from eco-conscious fabrics including organic cotton, recycled polyester, TENCEL, and hemp.

In addition to their apparel and accessories, they also offer the option to purchase carbon offsets directly from their website, allowing customers to further reduce their personal carbon footprint.


11. Underprotection

❤︎❤︎

For: Women

Categories: Underwear, Loungewear, Swim

Price: $14-127

Size Range: XS-XL

Underprotection is a notable sustainable Danish brand that specializes in the design of eco-friendly and stylish lingerie, swimsuits, hosiery, and loungewear. The brand also offers a thoughtfully crafted maternity collection, providing a range of underwear, bras, and swimwear designed specifically for pregnant or breastfeeding women.

A key highlight of Underprotection's clothing line is its use of sustainable materials. These include TENCEL Lyocell, GOTS-certified organic cotton, and even more innovative fibers derived from banana and milk.


12. Kotn

❤︎❤︎

For: Women & Men

Categories: Everyday, Basics, Denim, Workwear

Price: $15-248

Size Range: XXS-XXL

Canadian clothing brand Kotn is committed to creating high-quality, timeless essentials using Egyptian cotton, while keeping the prices affordable. They have established partnerships with family-run farms in Portugal and Egypt to ensure that their supply chain operates through direct-trade practices.

This not only guarantees fair pay for everyone involved but also ensures safe working conditions for all individuals throughout the production process.


13. Third Oak

❤︎❤︎

For: Women

Categories: Shoes

Price: $30-35

Third Oak is a brand based in Georgia that creates sustainable and comfortable sandals and flip-flops for women. Their flip-flops come in eight different colors, featuring classic styles with a soft, neutral palette, making them suitable for any outfit. These minimalist-looking flip-flops and sandals are lightweight and designed to be water- and slip-resistant. They provide light arch support and a heel cup for extra stability. Third Oak manufactures them using a closed-loop process that combines recycled plastics with their proprietary bio-based soy material. This material blend is designed to offer the perfect balance of durability and flexibility for long-lasting comfort.

The brand produces its shoes in the United States, and they are 100% recyclable. This means that Third Oak’s factory can reuse scraps of material during the manufacturing process, and when the flip-flops are worn out, they can be sent back to the company to be turned into new sandals.


14. Threads for Thought

❤︎❤︎

For: Men, Women & Children

Categories: Everyday Clothing, Activewear

Price: $38-115

Size Range: XS-XXL

Threads 4 Thought is a sustainable clothing brand that offers a wide range of casual clothing and activewear for women, men, and children. Their activewear line is not only stylish but also provides great support, making it suitable for high-intensity workouts, yoga, and lounging.

In addition to using sustainable materials, Threads 4 Thought is committed to reducing its environmental impact. The brand has achieved carbon neutrality by offsetting its entire carbon footprint, showcasing its dedication to environmental responsibility. Furthermore, the company's approach to dyeing its clothes involves the use of Bluesign-certified dyes and innovative dyeing technology that drastically reduces water consumption by 95% and eliminates all harmful substances.

Threads 4 Thought utilizes FSC-certified packing materials and compostable bags for shipping. Their main factory has implemented water conservation practices, achieving an impressive 80% reuse and recycling rate for industrial wastewater, setting a high standard in the industry for sustainable water management.


15. Happy Earth

❤︎❤︎

For: Women & Men

Categories: Basics & Accessories

Price: $14-68

Size Range: XS-XXL

Happy Earth is more than just a fashion brand. It's a movement centered on preserving our planet for future generations. When you buy any of their products, a portion of the proceeds goes towards initiatives that directly contribute to positive environmental impact.

Whether it's fighting climate change, reforestation efforts, or cleaning up litter, you have the power to decide where your contribution goes. Join Happy Earth in their mission to make a real and measurable difference for our world!


16. ABLE

❤︎❤︎❤︎

For: Women

Categories: Clothing, Handbags, Shoes & Accessories

Price: $45-398

Size Range: XXS-3X

ABLE is an amazing eco-friendly clothing brand for women that focuses on creating beautiful, long-lasting pieces. What's really special about ABLE is that they work with talented female artisans from all over the world to make their clothes in ethical ways and to help put a stop to exploitation in the fashion industry. Based in Nashville, they partner with manufacturers in Ethiopia, Brazil, Mexico, and India, and they openly share the wages of their workers to make sure everything is fair and transparent.

ABLE started as a way to support survivors of exploitation in Ethiopia by giving them safe, alternative work making scarves. They believe that creating jobs is crucial in helping to end exploitation and poverty. Nowadays, they offer a range of ethical clothing, including cozy organic cotton sweaters, lovely dresses and jumpsuits, unique handmade jewelry, and much more.


17. Okabashi

❤︎❤︎

For: Men, Women & Kids

Categories: Flats & Sandals

Price: $25-35

Are you in search of high-quality shoes that are proudly made in the United States? Look no further than Okabashi. Their exceptional shoes are meticulously handcrafted in Buford, Georgia, and they proudly belong to the remaining 1% of US footwear manufacturers.

What's more, the materials used in their production are not only vegan and cruelty-free but also 100% recyclable. To further minimize waste, all scraps and non-saleable returns are ingeniously repurposed into new products. As if that's not impressive enough, these shoes are incredibly easy to clean and offer unparalleled comfort.


18. Proof Eyewear

❤︎

For: Women & Men

Categories: Sunwear & Optical

Price: $50-150

Proof Eyewear is headquartered in Boise, Idaho and initially began by creating eyewear with wooden frames. Over time, they have expanded their designs to include eyewear made from recycled aluminum and acetate, which is derived from cotton. What's really great is that they have a recycling program where you can return your old frames.

Additionally, with the support of customers like you, they have been able to donate over 1,200 pairs of glasses, plant 200 trees, and provide nearly 6,000 health and vision screenings, along with 240 cataract surgeries. It's amazing to see a company making such positive impacts!


19. Honest Basics

❤︎❤︎

For: Men & Women

Categories: Everyday Basics, Underwear

Price: $12-47

Size Range: XS-3XL

We are impressed by Honest Basics' commitment to making sustainable fashion more accessible, and we appreciate their decision to keep prices low while not compromising on the quality of their pieces.

This makes it easier for individuals to incorporate sustainable and ethically-made clothing into their everyday wardrobe!


20. All the Wild Roses

❤︎❤︎❤︎

For: Women

Categories: Dresses, Blouses

Price: $52-121

Size Range: XS-4XL

All The Wild Roses is an amazing B-Corp brand from Australia! They specialize in creating stunning Bohemian-style clothing using vintage and upcycled fabrics.

What's even more impressive is that up to 90% of their designs are made from upcycled fabrics, reducing waste and giving new life to materials that would have otherwise ended up in landfills. Plus, their small team of passionate women is dedicated to empowering women and creating sustainable designs.

This brand's journey is truly inspiring, stemming from the founder's life as an Australian refugee and her family connections to Vietnam.

And the best part? They offer a made-to-order service, ensuring that every piece is tailor-made just for you. So, not only are you getting beautiful, timeless clothing, but you're also making a positive impact on the environment and supporting a brand with an incredible story.


21. Hanna Andersson

❤︎

For: Babies & Kids

Categories: Everyday Clothing, Accessories, Pajamas, Swimwear, Footwear

Price: $9-77

Size Range: 0-14y (plus matching family pjs)

IIf your child is a big fan of Disney, playful prints, and vibrant colors, they're sure to adore Hanna Andersson as their new go-to clothing brand!

Established in Portland in 1983, Hanna Andersson has been a pioneer in sustainability within the children's apparel industry.

Their garments are crafted from natural materials, with a focus on organic cotton, ensuring that they are durable enough to withstand repeated wears and washes, and capable of being passed down.

Don't forget to explore their pre-loved shop for even more incredible finds!


22. Linen Handmade Studio

❤︎

For: Women

Categories: Everyday Clothing, Dresses

Price: $55-$177

Size Range: 2-22

Introducing Linen Handmade Studio, a sustainable women's clothing brand dedicated to the conscious summer chaser.

Their thoughtfully designed pieces are meticulously tailored using high-quality European linen fabric that has been carefully certified under the OEKO-TEX standard.

Each garment is crafted to be both flattering and comfortable, allowing you to embrace the summer season with confidence and ease.


23. Toad & Co

❤︎❤︎

For: Women & Men

Categories: Outdoor, Activewear, Everyday

Price: $35-325

Size Range: XS-XL

Toad & Co is a fantastic clothing brand that offers a wide range of sustainably made clothes for both men and women. Their collection includes everything from basic t-shirts to stylish jackets and comfortable underwear, all designed with classic styles that stand the test of time.

What's impressive about Toad & Co is their commitment to using eco-friendly materials in all of their clothing. They incorporate a variety of sustainable fabrics such as hemp, TENCEL Lyocell, and organic cotton, along with different recycled materials to create their pieces. This dedication to sustainability not only benefits the environment but also ensures that you're getting high-quality, responsibly made clothing.


24. prAna

❤︎

For: Men & Women

Categories: Basics, Activewear, Outdoor

Price: $11-185

Size Range: XXS-3X

prAna is dedicated to making a positive impact with their Fair Trade Certified™ program, which has empowered over 33,000 workers worldwide by giving back $400,000 and counting.

They prioritize quality, durability, and versatility in their sustainable clothing, ensuring that each piece is made to last.

In addition, prAna is committed to reducing environmental impact by using plastic-free packaging, making it easier for customers to support sustainable practices without contributing to unnecessary waste.


25. Wearwell

❤︎❤︎❤︎

For: Women

Categories: Clothing, Jewelry, Accessories, & Home Goods

Wearwell is not only a curated marketplace for beautiful and sustainable fashion, but it also includes a super-convenient membership and styling service.

For a monthly fee of $8-10, you can enjoy benefits such as a 10% discount on every order, free shipping and returns, access to professional stylists who can assist you in selecting the best looks for you, and several other perks.

To begin, you can take their Style Quiz by clicking here!


26. Wolven

❤︎❤︎

For: Women

Categories: Activewear, Swimwear

Price: $36-168

Size Range: XS-XL

Wolven is the ultimate destination for anyone in search of one-of-a-kind prints.

With an extensive collection of swimwear and athletic wear, Wolven is renowned for its exceptionally unique patterns.

Among their most popular offerings are their leggings, which are not only stylish but also sustainable. Each pair is crafted using yarn made from 27 recycled post-consumer bottles, making them a truly eco-friendly choice. In addition, Wolven is committed to being carbon-neutral and donates 1% of its proceeds to environmental causes.


27. Warp + Weft

❤︎❤︎

For: Women & Men

Categories: Denim

Price: $88-108

Size Range: 00-24

If you are in the market for a fantastic pair of jeans, we highly recommend checking out this wonderful place!

They offer a wide range of size-inclusive denim at prices that are more affordable compared to most sustainable brands, without compromising on quality.

What's even more impressive is that the makers have been crafting denim for several decades in a family-owned mill, so you can trust the expertise and experience that goes into every pair.


28. LaBante London

❤︎❤︎

Categories: Handbags, Shoes

Price: $99+

LaBante London is an innovative brand that focuses on creating high-quality vegan leather handbags using ethically sourced materials.

Their bags are crafted from a combination of recycled plastic bottles and vegetable-derived polyurethane, resulting in fashionable and sustainable totes, crossbody bags, and backpacks.

What sets LaBante apart is their unwavering commitment to ethical production practices.

They exclusively collaborate with factories that hold SEDEX Certification, ensuring a high level of transparency in their business operations and a respectful treatment of all workers involved in the production process.


29. Frank & Oak

❤︎

For: Men & Women

Categories: Everyday Clothing, Basics, Workwear

Price: $10-149

Size Range: XXS-XXL

Frank & Oak, a Canadian-based clothing brand, is dedicated to incorporating sustainability, transparency, and functionality in all aspects of their operations.

They pride themselves on integrating innovative technologies such as fadeproof technology in their jeans and wrinkle-resistant TENCEL shirts.

Their commitment to quality ensures that Frank & Oak pieces are designed to last a lifetime, allowing you to maintain a stylish appearance while minimizing environmental impact.


30. Parade

❤︎❤︎

For: Women

Categories: Underwear, Swimwear, Basics

Price: $10-60

Size Range: XS-3XL

Parade is committed to ensuring that the materials in their products feel supremely comfortable against the skin.

This is why they offer their styles in a wide range of high-quality fabrics, including seamless and waffle materials.

Additionally, Parade is dedicated to sustainability in their production process, aiming to use reclaimed, recycled, responsible, renewable, and regenerative materials in all their products.


MAKE SURE TO PIN THE PHOTO BELOW TO SAVE THIS POST FOR LATER!


WANT TO FIND MORE SUSTAINABLE BRANDS?

The Brand Directory features hundreds of sustainable brands approved by us!

We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.


You May Also Be Interested In:

 
What Is Sustainable Fashion? (An Easy Guide for Beginners in 2024)
 

What is Sustainable Fashion & Why Does it Matter?

Over the past decade, my blog, Sustainably Chic, has provided me with a platform to explore and share my evolving perspectives on sustainability and the fashion industry. The complexity of defining a 'sustainable' garment has become increasingly apparent as there are various interpretations, adding to the potential confusion and overwhelm surrounding this topic. While there are comprehensive books available on sustainable fashion, I recognize that many individuals lead busy lives and seek quick, accessible information. I've created this guide specifically tailored to those who are new to sustainable fashion, offering a concise yet comprehensive overview.

Furthermore, I enthusiastically encourage you to contribute to the discussion by sharing your personal sustainability journey in the comments section below!

Disclosure: Some of the links below are affiliated, so we may earn a small commission if you click through and make a purchase. We only add brands & products we truly believe in

Natalie, the Creator of Sustainably Chic.

What is Sustainable Fashion?

The concept of "sustainability" is frequently used in social media and marketing, but it's important to use this term in the right context to avoid misconceptions. Sustainability encompasses a wide range of ideas and practices and is ultimately about maintaining a balance that allows us to preserve the world we live in for future generations to enjoy. This concept is made up of three equally important categories: the environment, society, and economics. It's crucial to recognize that sustainability is not a one-size-fits-all concept; it varies depending on location, audience, and the constantly changing environment. Additionally, individual values play a significant role in determining the sustainability of a product. Therefore, having an open mind and acknowledging the complexity of sustainability is essential.

Sustainable fashion integrates environmental, social, and economic considerations into the fashion industry. Simply using organic cotton for a t-shirt doesn't qualify it as sustainable fashion.

In the context of fashion, a sustainable garment should be not only eco-friendly and ethically produced but also durable and accessible. While there are other characteristics that could be added to this list, these are the fundamental attributes I look for when considering a purchase. Later on, I’ll create a simple checklist to summarize these points, so keep reading to find out more!

Why Should You Care About Sustainable Fashion?

Humans are now consuming 400% more clothing compared to 20 years ago, and on average, America generates 82 pounds of textile waste yearly. We buy more clothes than ever, but we wear them a lot less. We can mainly explain this by fast fashion's explosive growth in the past two decades. But this over-consumption of cheaply-made clothes is leading to the massive growth of textile waste, pollution, and the depletion of natural resources. In addition, it is raising social issues that we can no longer ignore, such as human rights violations. The best thing we can do as consumers is stop supporting this industry. We should avoid fast fashion brands and start supporting sustainable clothing brands instead (if you are purchasing ‘new’ items that is). Read more about this topic here.

image from Pact

Other Conscious Fashion Terms You May Find When Reading About Sustainable Fashion

Sustainable fashion is the umbrella term for all the others listed below. They all play a part in sustainable fashion, but they don’t carry as much weight on their own.

Slow Fashion

We used to have four seasons in the fashion industry; we now have 52 (even more with some of the more prominent fast fashion brands). Every week, sometimes in a matter of days, fast fashion brands can turn over a new collection - a BIG collection. It’s rather insane how quickly it can happen. Slow fashion can be seen a lot with capsule brands and other brands practicing sustainability. They focus more on quality over quantity and timeless pieces that will never go out of style.

Eco Fashion

This type of fashion is focused solely on the environment and aims to keep its carbon footprint as minimal as possible. Many brands - especially in Fast Fashion - will launch ‘sustainable collections,’ but they will only replace the fabrics with something more eco-friendly and not pay the worker a fair wage.

Circular Fashion

I love this concept because it goes full circle. From production to end life, these garments retain value for as long as possible before returning safely back to the planet. It involves a lot of upcycling, recycling, mending, and repairing to lessen our use of raw materials. Learn more about Circular Fashion in this post here.

Zero Waste Fashion

With the gross amount of waste created in the fashion industry, brands are becoming more aware of their leftovers and using existing fabrics. Zero-waste fashion can be practiced in a few different ways. 1. Your production can create minimal waste with pattern cutting and its scraps used for different projects. 2. Fabrics and notions are pulled from discarded materials and clothing. Some brands will ensure every part of their business is zero-waste, which is challenging yet amazing! Find a list of zero waste fashion brands here.

Ethical Fashion

This term is typically about the way workers are treated. Does the brand pay the manufacturer fairly? Is the farmer growing the cotton treated fairly, as well? Depending on your values, you will look for different things when shopping ethically. For example, if you are vegan, you would ensure the product did not contain any animal products (we have a great post on vegan leather alternatives here).

Regenerative Fashion

This is probably the most important term of all of these, given our current worldly state. We have about 60 years left of topsoil, which is vital in feeding this planet. If we do not transform farming into regenerative practices, we won’t be able to grow anything later on. A few brands are now working with regenerative farms to create fabric; hopefully, many more will follow suit. You can also find several Regenerative Fashion Brands in this post here.

image from Girlfriend

Ways to Shop Sustainably & How to Build a Sustainable Wardrobe

There are so many different ways you can be involved with sustainable fashion. A lot of the time, you probably already are doing something fashion positive without even knowing it! 

  • Sustainable Brands: You came to the right place to find all the sustainable brands to check out. While I don't want you to do any unnecessary spending, if you're going to add something new to your closet, these brands are a great way to support a better fashion industry. They aren't perfect, but they try their best to make the industry fairer while caring for our beautiful planet.

  • Thrifting: Some of us are lucky to have great thrift and consignment stores in our backyards. If you can find what you are looking for, I highly recommend doing so! It's wonderful to keep reloving a garment for as long as possible. We do this for almost all of our son's clothing. Also, please check out this popular post: 10 Used Clothing Apps for Second-Hand Shopping!

  • Pieces You Intend to Love for Years: Sometimes, what you're looking for can't be found at a sustainable brand or thrift store, and it's perfectly okay to purchase a garment you know will be in your closet for many years. It may not be made in the fabric you prefer, or the brand may not be super transparent, but it holds a lot of weight in terms of longevity and value.

  • Your Own Closet: I do a big try-on every few months and play with what I have. I end up falling in love all over again. Before getting rid of something, I suggest keeping it on hand for a bit longer. If it's a simple tear or in need of a button, take a day to do some mending. You can even start up a clothing swap with some of your besties. However, my best trick is to put clothes you have grown tired of in a suitcase and reopen them six months later. Most of the time, I fall in love with the garment all over.

Pro tip: unsubscribe from brand newsletters and unfollow on social media. This is a great way to break up with fast fashion and avoid unnecessary marketing & micro trends. I also suggest unfollowing influencers who push a lot of new products or do clothing hauls. Social media can be a great tool to learn, but it also creates a lot of needless wants.

image from Christy Dawn

What Eco-Friendly & Sustainable Fabrics to Look For

My textile courses in college (over a decade ago, I can't believe it!) were my favorite! I find this topic so interesting, and I love learning the process of creating fabric. There are a ton of different sustainably-made fabrics, so you have options! I'm listing the most popular ones you will find amongst sustainable brands. Make sure to look for materials that have been dyed with eco-friendly dyes or plants.

This blog has an entire section dedicated to sustainable fabrics and certifications.

  • Organic Cotton: According to The World Counts, we produce 29 million tons of cotton a year, the same as 29 t-shirts for everyone on the planet. However, it is one of the dirtiest industries in the world. Many chemicals are used to refrain pests, and child labor is abundant. That's why purchasing organic cotton over conventional cotton is so essential. This ensures no harmful chemicals (less water, too) are used to grow the fiber, and there are stricter rules for farmers to adhere to. GOTS Certified Cotton is one of the best options on the market today. It ensures a clean fabric and an honest process from start to finish.

  • Hemp: This fiber has so much potential and comes with many unique properties. You don't need any pesticides, it requires less space, it's incredibly durable, it's great for blending other fibers, and even the actual hemp plant absorbs more carbon than trees. You can learn more about hemp in one of my True Cost Series & this post here.

  • Organic Linen: This is one of my favorite fibers. I love the look, and it's incredibly easy to care for. However, like cotton or any other fiber listed here, it depends on how it's grown and treated when spun into fabric. Find beautiful linen brands here.

  • Wool: Nothing can quite keep you as warm in the winter as wool can. There are a lot of ethical farmers who produce this fiber, and it can be a great way to regenerate the land. Check out FiberShed to see how they nurture our soil through the wool. Not all wool is created equal, and we have an in-depth post on what to avoid.

  • Lyocell: If you love the feel of silk or bamboo, this fabric is one you should try! One of my favorite forms of Lyocell, TENCEL, is created from sustainably-harvest eucalyptus trees and processed through a closed-loop system where solvents and water are continuously reused.

  • Micromodal: This is the only type of modal you should purchase because it is composed of pulp from sustainably-harvested beech trees. I find Tencel a better option, but it's still one to mention here. It's also created in a closed-loop system like its Lyocell sister.

  • Veggie-Tanned Leather: It is important to purchase leather that has been veggie-tanned rather than conventional tanning methods. There are a ton of chemicals used when processing leather, and many of them end up in waterways. Veggie-tanned does not use any toxic chemicals but still creates a lasting leather good.

  • Eco-Friendly Vegan Leathers: Not all vegan leather is sustainable; most of it is made with virgin plastics. However, we have a great post giving you all the best alternatives!

To dive even more into the textile industry, please check out this post with 17 Innovative Fabrics That Make The Fashion Industry Greener!

A Simple Checklist When Shopping For Sustainable Clothing

  • the fabric content is made with eco-friendly fibers and dyes

  • the makers are paid a fair wage in safe working conditions

  • the quality is made to last you many years

  • the packaging and shipping method has minimal impact on the planet

  • the brand is transparent about the manufacturing process (we aren’t necessarily aiming for perfection, but at least genuine care for the planet and people)

  • the size range and price is inclusive and accessible (this is an ethical topic on its own we can dive further into, but crucial within the sustainable fashion conversation - this also goes for representing many different races, bodies and backgrounds)


Creating a sustainable closet is a deeply personal and diverse journey. People have varying values, financial resources, accessibility, and personal style, all of which influence their approach to sustainability. It's important to remember that there's no one-size-fits-all solution. When evaluating a brand, don't hesitate to reach out to their customer service team for more information. If you don't find your size, feel like there's a lack of transparency in their manufacturing process, or notice a lack of representation, speak up and share your concerns with the brand. Many brands are open to feedback and may be willing to make changes based on customer input. Your voice matters, and collectively, consumer feedback can drive positive change in the fashion industry!

Also, no brand is perfect, BUT hundreds strive to be as sustainable as possible, and we have them all on this site for you!

Thank you for reading this, and please share it with your friends so they can begin this journey with you! The more conscious closets we have, the better ;)

I’d also love to know in the comments below… what comes to your mind when you think of sustainable fashion?


MAKE SURE TO PIN THE PHOTO BELOW TO SAVE THIS POST FOR LATER!


LOOKING FOR SUSTAINABLE BRANDS?

The Brand Directory features hundreds of sustainable brands approved by us!

We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.


RELATED READING YOU MAY ALSO ENJOY:

 
A List Of the Worst Fast Fashion Brands to Avoid & Why (2024)
 

top Fast Fashion Brands to Avoid in 2024

Did you know humans are now consuming 400% more clothing compared to 20 years ago? & that the average American generates 82 pounds of textile waste every single year? We are buying more clothes than ever, but we’re wearing them a lot less. We can mainly explain this by the explosive growth fast fashion has known in the past two decades. 

We want to preface this article by saying this post is meant for consumers who purchase more clothing than they need. We do not want low-income shoppers struggling to purchase from a sustainable brand if fast fashion is the only thing they can afford. However, these fast fashion brands only exist because of overconsumption. It’s about the amount we buy as consumers, and in the States, many of us have more than we need.

What is Fast Fashion?

Fast fashion refers to brands that produce high volumes of clothing throughout the year. Brands are now making clothes at a fraction of the price they used to. As a result, consumers can update their wardrobes very quickly and affordably. 

But this over-consumption of cheaply-made clothes is leading to the huge growth of textile waste, pollution, and the depletion of natural resources. It is raising social issues that we can no longer ignore, such as human rights violations. 

The best thing we can do, as consumers, is to stop supporting this industry. We should avoid fast fashion brands and start supporting sustainable clothing brands instead. 

How to recognize a fast fashion brand? 

Most fast fashion brands release new collections of clothing every week and use marketing techniques to encourage consumers to buy into new trends. 

These companies are often very vague and not entirely transparent about their suppliers and how products are made. They don’t give any specific information about what exactly they’re doing to mitigate their environmental impact. They also do not provide evidence that they offer their workers decent and safe working conditions, as well as living wages. 

Many fast fashion brands are greenwashing. They are disclosing misleading information to fool customers into thinking they’re an ethical and sustainable company. 

Cheap prices are also a great indicator of fast fashion products and their poor quality. It’s impossible to produce a $5 t-shirt, pay garment workers fairly, and have manufacturing processes that do not harm the environment. 


42 fast fashion brands we should avoid

Here are 42 examples of fast fashion brands you should avoid if you want to have an ethical and sustainable wardrobe!

1. Shein

With over 20 million followers on Instagram, Chinese brand Shein quickly became popular thanks to social media. It adds 500 products to its website each day, at very cheap prices. 

Doing this, the brand contributes to the throw-away culture fast fashion brands are promoting, which comes at the cost of the environment. There is no evidence that Shein trying to mitigate its environmental impact. The brand also doesn’t share any information about where its products are made and is very opaque about its supply chain. 

Shein assures that it doesn’t use forced or child labor and that it offers its workers above-average wages. Yet, it is hard to believe that the company pays its workers fairly, selling products that are so cheap. In 2020, the brand was widely criticized for posting on its website a necklace in the shape of a swastika as well as Islamic prayer mats.

2. Temu

Temu does not disclose any information on its labor practices. We don’t know if the people making these goods are being treated fairly, but it’s safe to assume with price points as low as they offer, it is very difficult to pay a living wage.

When you conduct a quick search for a ‘sundress,’ you'll find an overwhelming number of options available at remarkably low prices. While the specific materials used may not always be readily apparent, it seems that the majority of these clothing items are made from synthetic fabrics, particularly polyester. These synthetic fabrics are derived from petroleum, essentially making them a form of plastic. The production of synthetic fabrics has negative implications for the environment, and these materials take hundreds of years to decompose.

Due to Temu's consistent lack of accountability in ensuring product safety, it is advisable to prioritize caution and favor companies, particularly those based in the US, that adhere to more stringent regulations. Additionally, Temu's parent company, Pinduoduo, has been embroiled in multiple privacy scandals over the past few decades, further raising concerns about their business practices.

3. Zara 

Zara is a Spanish fashion brand that belongs to the group Inditex. While the brand uses recycled packaging and has a textile recycling program, it is not transparent about the number of resources that go into the production of its clothes. 

We also do not know if it’s on track to meet its target to reduce its greenhouse gas emissions. A positive point is that Zara’s supply chain is less opaque compared to other fast fashion brands. The company revealed a list of suppliers, but not for its whole supply chain. 

It’s conducting audits of subcontractors to review if they’re following their Code of Conduct, but results aren’t entirely public. The company also doesn’t pay its garment workers living wages. In 2017, Zara customers in Istanbul found secret messages in clothing. They were written by garment workers who claimed they had to work for free before the manufacturer producing clothes for Zara went bankrupt. 

4. H&M 

H&M, a famous Swedish brand, is the second-largest fashion retailer in the world, and one we should avoid! In 2018, despite its promises, the company failed to pay 850,000 garment workers a living wage. Many female workers are also physically & sexually abused.

H&M hasn’t implemented anything to stop these practices in their suppliers’ factories. The brand was also accused of turning a blind eye to the plight of garment workers who denounced inhumane working conditions leading to the deaths of more than 100 people. 

Is H&M more sustainable than it is ethical?

The brand has made great progress in eliminating harmful chemicals, like PFCs, phthalates, and APs/APEOs from its products. It also has a textile recycling program, but only 35% of clothing gets recycled. The brand should do better to mitigate its environmental impact and reduce its greenhouse gas emissions. Maybe H&M should start by donating its unsold clothes instead of burning them

5. Gap

Gap was founded in 1969 and it is now the fourth largest fashion retailer in the world, based on sales revenue. The company owns other smaller brands like Athleta, Banana Republic and Old Navy. 

We have no evidence that Gap pays fair wages and offers decent and humane conditions for its workers. Over the years, the brand has been accused of partnering with factories using child labor and it is hard to know whether the company stopped this practice.

Gap also does not disclose anything about where its materials come from. And, even though the brand states that it has been working on using more sustainable materials, it remains unclear on the topic. 

We do not know if the company achieved its goal of reducing its greenhouse gas emissions by 50% in 2020. Did Gap’s silence mean it did not meet its target? Probably! 

More recently, in 2021, Gap was fined $200,000 for violating Canada’s anti-spam regulation. Another reason for avoiding this brand!  

6. Old Navy

Old Navy is an American clothing retailer that is owned by Gap Inc, and it has more than 1,000 stores across the world. 

In 2013, Old Navy was accused of working with factories that employed girls as young as 12 years old. In other partner factories, workers were regularly beaten and pregnant women were fired or forced to work for 100-plus hours a week.  

As Old Navy’s supply chain is not certified by any labor standards, it is difficult to determine whether these unethical practices have stopped. 

The company received a score of 49% in the Fashion Transparency Index in 2021. While it is far better than many other fast fashion brands, it is still not enough. Old Navy should provide more information about the manufacturing process to its customers. 

Old Navy has been using water-saving techniques to produce its denim as well as some sustainable materials. But a large proportion of clothing is still made with synthetic fibers, and the brand could do better to reduce its environmental footprint.

7. Primark 

Irish company Primark is one of Europe’s largest fashion retailers. As the brand outsources the manufacturing of its products, it has no influence over the working conditions of garment workers. 

So even though Primark states that factories must follow a Code of Conduct, there is no evidence that workers are paid fairly and that they work in decent and safe conditions.  Customers have found “SOS” messages in Primark clothing, written by Chinese inmates working in garment factories. They were claiming to work for 15 hours each day and denouncing inhumane labor practices. 

While Primark shares the locations of most factories it is working with; there’s room for improvement in terms of transparency. The company is a member of the Sustainable Apparel Coalition, and it has been donating unsold clothing to charities. Yet, there is not enough relevant information about what Primark is doing to reduce its huge environmental footprint. It also should do better to mitigate it. 

8. Victoria’s Secret

Victoria’s Secret is one of America’s most famous lingerie brands. The company signed the Greenpeace “Detox my Fashion” campaign aiming to eliminate all hazardous chemicals from its products and supply chains by 2020. At this point, we do not know whether the brand met its target. 

It does not seem to have done anything to reduce its environmental footprint, and its products are mostly made from unsustainable materials. Victoria’s Secret is not doing better in the social sphere. As its supply chain is not certified by official labor standards, we cannot be sure that garment workers are paid a fair wage and treated ethically. 

While ten years ago, the brand was accused of using child labor, it is again at the heart of another scandal. Many models were sexually harassed and bullied by two top executives, and those who complained about this lost their jobs shortly after. 

9 (10&11). Urban Outfitters  (also Anthropologie & Free People)

Founded more than 50 years ago, Urban Outfitters is one of America’s largest fashion retailers. But does it mean we should shop there?

Apart from saying that it installed LED lighting in its stores and solar panels on the roof of its distribution center, Urban Outfitters doesn’t disclose any specific information about what it’s doing to help the environment, probably because it’s not doing much! Customers do not have access to information about the brand’s supply chain and where its suppliers are located. There is also no evidence that the company’s workers are paid fair wages. 

Back in 2015, Urban Outfitters asked its employees to work for free on the weekends, as it would be a “great team-building activity”. In 2020, the company was, once again, accused of stealing the design of an Australian indigenous artist and using it to sell outdoor rugs. 

12. American Eagle

Founded in 1977, American Eagle is a lifestyle, clothing and accessories retailer that has over 1,000 stores around the world.  

The company seems to have taken a few steps to become more sustainable, like with its sustainable jeans collection made from 100% organic cotton. But, there is still so much the brand can improve! 

American Eagle states it plans to become carbon-neutral by 2030, but it does not provide information for us to know if it is on track to meet its target. The brand was ranked among the worst in Remake’s second annual accountability report published in 2021. 

American Eagle recently decided to stop selling plus-size clothing in its physical stores, and it is now only selling them online. This discriminatory practice is a good enough reason to stop shopping there!

The brand also works with Chinese factories that are using sandblasting to make jeans, a dangerous process that can cause a fatal respiratory disease called silicosis.

13. ASOS 

ASOS has become one of the most popular fashion brands in the past few years, with almost 15 million followers on Instagram. It has its own collections, but also carries hundreds of brands, many of which you can find on this list. 

The brand constantly changes its styles to follow trends and often hosts flash sales to encourage us to spend more. 

ASOS had previously taken steps to introduce sustainable fabrics in its clothes with the “Responsible Edit” collection. However, the brand took this collection down in 2022 without any public announcement. Surprisingly (or not), it happened just several weeks before the British Competition and Markets Authority’s investigation regarding potential greenwashing issues.

Even worse, ASOS was caught using child workers in its supply chain a few years ago, and it is difficult to know whether the brand has stopped these practices. There is also no evidence that workers in its supply chain receive a decent living wage. 

14. Forever 21

Forever 21 is an American fashion retailer that sells very cheap clothing, but this comes with a social and environmental cost. On its Social Responsibility page, we can read: “Forever 21 also shares the goal of eliminating child labor and forced labor”. Does it mean that the company still uses these abusive working practices? 

US Labor Department investigators found that workers at a factory in Los Angeles were paid as little as $4 per hour, much less than the state minimum wage. Forever 21 also refused to sign the Bangladesh Accord on Fire and Building Safety, which shows how much the company cares about its workers. 

The brand is not transparent about how its products are produced and where. We also do not know if it’s doing something to mitigate its huge environmental impact. Alongside many other scandals, Forever 21 was accused of body-shaming after sending diet bars to customers who ordered plus-size clothing. 

15 (16). Abercrombie & Fitch (also Hollister)

Fashion retailer Abercrombie & Fitch was created 130 years ago and it has been very popular among young people for the past 20 years.

The company could be more transparent with its customers. Although Abercrombie & Fitch published a list of factories it is working with, it does not provide evidence of any third-party audits that might have taken place to monitor the working conditions. 

It is hard to believe that labor rights are respected as the brand failed to sign the new Bangladesh Accord on workers’ safety in 2021. 

The company has been regularly criticized for its discriminatory and body-shaming practices. For a long time, XL and XXL sizes were not made and sold by Abercrombie & Fitch. CEO Mike Jeffries stated that he “doesn’t want larger people shopping in his store” and that they “hire good-looking people”. 

While it has started to take action to be more eco-friendly, Abercrombie & Fitch’s clothing is still mainly made from unsustainable and synthetic materials. There is a lot of room for improvement! 

17. GUESS

GUESS is an American designer clothing brand that was founded in 1981 and is now extremely popular all around the world. 

GUESS has implemented some sustainable initiatives in its supply chain, like water-saving practices, but it still has a long way to go to be considered eco-friendly. 

It has created a more sustainable clothing line made with eco-friendly fabrics such as linen, Tencel, organic cotton, and recycled materials. However, these fabrics often make up a small percentage of the entire garment, and overall, GUESS’ entire clothing range is made with unsustainable fabrics. 

Part of its supply chain is certified by Sedex, WRAP, and BSCI, but we do not know whether the company ensures payment of living wages to all its workers. 

One of GUESS’ founders was also accused of sexual harassment and assault by different models working for the brand. Some of the accusations date back to 2009, and the company had turned a blind eye to the issue up until recently!

18. Uniqlo

Uniqlo is a Japanese retailer created after World War II that has expanded around the world and it now has more than 2,300 operational stores. 

The brand has been caught violating human and labor rights on various occasions over the past few years. Workers in Uniqlo’s factories are compelled to work excessive hours in an unsafe environment, earning unfair wages, and they are regularly punished. 

A former Uniqlo employee in Australia reported that they had to fold seven shirts per minute, work 18-hour days, and everyone developed some form of PTSD because of the toxic bullying culture. 

In 2021, Uniqlo shirts were blocked at the US border because they were suspected to have been made with cotton from the Chinese Xinjiang region where there have been cases of forced labor. 

Although the company has a recycling program and it uses some eco-friendly materials in its products, Uniqlo is still far from being sustainable. The brand doesn’t seem to be doing much to reduce its carbon footprint. 

19. Boohoo

British fashion retailer Boohoo has been growing quickly in the past decade. The brand seems to make many promises, but doesn’t do much to improve in the social and environmental spheres. 

The company states it’s going to disclose in 2021 its factory list and purchasing practices, as well as its social impact strategy to support local communities. We’re still waiting, Boohoo! The Sunday Times recently investigated and found that workers in a Leicester factory were making as little as £3.50 per hour. It's far below the national minimum wage. 

Workers were also compelled to go to work while being sick with COVID-19, and the company provided barely any protective equipment nor hand sanitizer. The Environmental Audit Committee published a report naming Boohoo as one of the least sustainable fashion brands in the UK. Not surprising for a brand selling so much bad quality clothing! 

20. PacSun

This teen-oriented brand offers a wide range of clothes, including pieces from other brands like Brandy Melville and Adidas. Of course, some of these are more or less sustainable and ethical than others. 

Most products we can find on PacSun’s website are made with unsustainable materials. The brand has a “sustainability shop” with clothes made from eco-friendly fabrics like organic cotton or recycled polyester. Unfortunately, many of these are mixed with synthetic materials. It also has jeans made from “sustainably sourced cotton”, but the company does not explain what it means. 

PacSun has a recycling program for old jeans as well, but these sustainability initiatives are not enough. PacSun should be doing more to reduce its environmental footprint. 

The brand also does not provide evidence that all workers in its supply chain are paid fair wages. To top it all off, in 2015, a former employee filed a wage theft lawsuit against PacSun! 

21. Hot Topic

Hot Topic is a fast fashion brand selling pop culture and music-inspired clothes and accessories in about 700 stores across the United States. 

The company has a Code of Conduct its suppliers must follow, but it is far from being enough. In 2021, workers at the Rochester store (in Minnesota) walked out to protest low wages and poor workplace conditions. They said they could no longer support themselves and their families! 

Hot Topic also does not even have a “sustainability” page on its website, which shows how little it cares about the planet and its environmental impact. So we do not know whether it does something to reduce its footprint.

The only thing we can say is that almost all of its clothes are made from conventional cotton and synthetic fabrics like polyester and acrylic. 

Hot Topic also does not disclose anything about the factories it works with and where its products are produced. 

22. Pretty Little Thing

Pretty Little Thing is a British brand owned by Boohoo, one of the worst fast fashion brands we have listed here. 

Just like its parent company, Pretty Little Thing is built on a fast fashion model, releasing new styles extremely quickly and selling them very cheaply. On Black Friday 2020, it even sold dresses for as little as £0.08! There is no way workers in its supply chain are paid fairly with such low retail prices. 

The brand also received a score of 24% in the 2023 Fashion Transparency Index, which shows its lack of transparency about what it does for the environment and human rights, and its impacts throughout its supply chain. Not so pretty! 

What’s more, Pretty Little Thing wants us to believe it is sustainable, publishing a blog post about “sustainable fashion tips”. How funny! 

Almost all of its clothes are made with polyester, and it encourages customers to send back their unwanted clothes for recycling to get discount coupons, which promotes overconsumption and waste. 

23. Wish

Wish is an online e-commerce platform selling about 900,000 items per day, among which many clothes, shoes, and fashion accessories. The company offers extremely low prices, which encourages overconsumption and waste. We can find clothes retailing for as little as $1!

With prices this low, we can confidently say that there is no way Wish pays its supply chain workers fairly. It is also no surprise that customers constantly criticize the quality of the products and say they fall apart after just a few wears.

The company does not seem to be doing anything to mitigate its impact on the planet and to guarantee its workers’ well-being. And it is not transparent about its supply chain at all. 

Furthermore, Wish has come under fire for selling counterfeit goods, and it is even offering dangerous and illegal products. Another reason to avoid this unethical and unsustainable fast fashion brand! 

24. CIDER

With almost five million followers on Instagram and more than four million likes on TikTok, CIDER has become one of social media’s most popular fashion brands since its creation in 2020. But it is definitely not the most sustainable and ethical! 

The brand states that “the monthly wages of all employees shall not be lower than the local minimum wage”. The problem is that the minimum wage in China, where CIDER produces its clothes, is way below what people need to live decently. 

The company also only discloses three of its suppliers as an example, but how about the others? And we have no evidence that CIDER ensures its workers are treated humanely and work in a safe environment. 

While CIDER has introduced recycled polyester in some of its products, almost all of them are still made from virgin polyester and other synthetic fabrics. 

The brand says it adjusts its production based on real-time demand, which helps reduce waste. But it stays very vague, and it does not seem to have taken action to minimize its greenhouse gas emissions. 

25. Topshop

Topshop is a British fast-fashion brand owned by ASOS and it is yet another brand we should stay away from.

In 2010, many demonstrations took place in the United Kingdom to protest against Topshop’s owner, Philip Green, who deliberately avoided paying hundreds of millions of pounds in tax. 

While Philip Green’s net worth was £4.3 billion in 2016, cleaners who worked at Topshop stores reported that their wages didn’t cover rent and food as they were paid below the London living wage. When they asked for decent wages, the staff was bullied and victimized.  

Topshop recently created a vegan shoe collection and a clothing line using sustainable materials. However, the brand hasn’t set any greenhouse gas emissions reduction target, nor has it implemented anything to reduce water usage and hazardous chemicals in the supply chain. 

The company also produces very cheaply-made, trendy clothing, so its business model itself is unsustainable and unethical. 

26. Brandy Melville

Brandy Melville is an Italian fashion brand founded in the 1980s in Italy. It opened its first store in the United States in 2009, and it quickly became very popular among teens.  

The most striking issue with this brand is its unique sizing. Brandy Melville states that “one size fits most”, so almost all its clothes are made in size XS/S only. 

Doing so, the brand promotes the idea that all women should be very skinny, which makes many girls feel uncomfortable in their own skin and want to lose weight, even when they don’t have to. The brand’s body-shaming is inadmissible!

Brandy Melville also does not seem to do anything to reduce its (huge) environmental footprint, and it is far from being an ethical company. 

Many employees reported being fired for cutting their hair or gaining weight. Others stated that your appearance determined the pay rate and that “you will not get hired at a Brandy store if you are black”

27. Garage

Garage is a Canadian fashion retailer that has over 230 stores across North America. 

The brand could do a lot better in terms of transparency: it does not disclose anything about how its products are made and where, and there is no information about the factories involved in the manufacturing process. 

Garage’s supplier code of conduct is very short, and it states that factories must set their working hours, wages and overtime pay in compliance with applicable laws. However, if the clothing is made in developing countries where those laws are non-existent, workers’ rights might not be respected. It is probably the case when we look at how cheap the brand’s products are!  

Garage’s clothing is made with a lot of synthetic fabrics, which are very unsustainable. The company started a “sustainable denim” line, praising the fact that its jeans are made with organic cotton. But when we look closely, the fabric is made using only 25% of organic cotton. Garage, you can do better!

28. Romwe

Founded in 2010, fast-fashion brand Romwe encourages people to “discover new things you didn’t know you needed” on its website. This statement already says a lot about the brand and how it promotes hyperconsumption. 

Encouraging its customers to buy more and more clothing and accessories, Romwe’s business model is inherently unethical and unsustainable. Its prices are extremely cheap, so I highly doubt that the workers who make Romwe’s clothing are paid fairly. 

The brand’s customers regularly complain about sizes being completely off, deliveries taking months to arrive, and clothes being so cheaply made that they quickly fall apart. Romwe’s customer service is almost non-existent, and it is very hard to get a refund if you want to return a product. 

The company was also caught selling animal fur that was marketed as cruelty-free and vegan faux fur. Plus, Romwe doesn’t seem to do anything to reduce its environmental footprint. 

29. Nasty Gal

Nasty Gal is a Los Angeles-based retailer owned by Boohoo that sells cheaply made clothes for young women.

Even though the brand launched a (small) sustainable line, the initiative seems minuscule compared to the fact that the vast majority of Nasty Gal’s clothing is made from synthetic materials.

Nasty Gal is also very opaque and should disclose more information about its supply chain. The brand stated that it would publish its factory lists and purchasing practices in 2021, but nothing has been done. What is it waiting for? 

We cannot know if its workers are paid fair wages and treated humanely, but it is very unlikely they are. In 2015, Nasty Gal was sued for firing four employees after they became pregnant and were about to go on maternity leave. The company has also been widely criticized for its toxic work environment.  

Nasty Gal, another nasty brand we should avoid! 

30. Mango 

Mango is a Spanish fashion retailer with a large network of stores in 110 countries. The brand has been making some progress to become more sustainable. It’s producing more and more clothing with organic cotton and recycled polyester, and it has taken steps to eliminate the hazardous chemicals PFCs

While it discloses the precise numbers of its factories’ greenhouse gas emissions, Mango has not yet set a target to lower them. It has also not revealed how it plans to reduce them and has not published a list of its factories. The brand's Code of Conduct reveals that minimum-wage workers are paid the “legal minimum, not the recommended wage level”. Mango should do better and pay its garment workers living wages! 

The brand also refused to disclose its donation to the fund that was set up to compensate the families of the 1,134 garment workers who died in the Rana Plaza collapse in Bangladesh back in 2013. 

31. Missguided 

Missguided, a UK fashion retailer, markets itself as not only selling fast fashion, but also “rapid fashion”. Indeed, the brand launches 1,000 new styles every week! With this practice, Missguided is promoting over-consumption, which contributes to the massive amounts of textile waste we produce each year. 

Apart from disclosing vague information on its Corporate Social Responsibility page, the company doesn’t seem to be doing anything specific to reduce its environmental impact. It’s not so surprising that, like Boohoo, Missguided was named one of the least sustainable fashion brands in the UK. 

While the brand’s mission is to "empower women", female workers are paid significantly less & are less likely to receive a bonus compared to male employees. We also don’t know if these workers are paid living wages. In 2017, the brand was caught selling products that were supposedly “faux fur”, containing real fur from cats, raccoon dogs, minks, and rabbits. 

32. YesStyle 

YesStyle is an online retailer that sells fashion, skincare and lifestyle products from multiple Asian brands. 

The main issue with YesStyle is how opaque the brand is. As consumers, we are allowed to know where the products we buy come from and who made them!

The brand does not disclose anything about its supply chain, how the products on its website are made and where. YesStyle also does not have any greenhouse gas emissions reduction target, and it does not seem to take steps to reduce its environmental footprint. 

YesStyle does not have any code of conduct for the brands it works with and their suppliers. It means that there is no evidence that these brands ensure fair wages and decent working conditions for their workers.  

Some customers reported that they had received misshapen and damaged clothes

It is not surprising as all the products sold on YesStyle are extremely cheap, which probably reflects their poor quality.

33. Fashion Nova

Fashion Nova is an American retailer that was the most searched fashion brand on Google in 2018. It became so popular thanks to various Instagram influencers and celebrities. 

However, the brand is one of the most opaque we can find, as it received a score of 0% in the Fashion Transparency Index in 2021. 

The company’s business model is also far from being sustainable. Fashion Nova releases around 600 new products each week, thus promoting hyperconsumption. Not to mention that most of its clothes are made with synthetic materials, like polyester, acrylic and nylon.  

To top it all, Fashion Nova has been accused of working with Los Angeles factories that underpay their workers, offering them less than minimum wage. Some of these employees were paid as little as $2.77 per hour! Others reported that the working conditions were very bad and that they worked alongside cockroaches and rats.  

34. VRG GRL

Australian fashion brand VRG GRL has taken steps to use sustainable fabrics in its pieces. It has an entire line of clothes made from linen, and some of its products contain recycled polyester or Tencel. So it is a start, but definitely not enough! 

Most of its clothes are produced with synthetic fabrics and other unsustainable materials like conventional cotton. It also uses wool without disclosing its sources. 

Another striking point is its complete lack of transparency about its supply chain. VRG GRL does not share anything about its suppliers and factories, and we do not even know where its clothes are made. 

The brand describes itself as “passionate about fashion and freedom”, but does it really care about the freedom and rights of its workers? We do not know! 

One great thing though is that VRG GRL uses compostable packaging, and recycled mailers for larger orders. It also claims to donate 10% of its profits to different charities. However, it does not seem to be doing anything else to mitigate its environmental and social footprints. 

35. Edikted

Edikted is a Gen Z-oriented brand that releases new styles and collections every week to keep up with the latest fashion trends. Not only is its business model inherently unsustainable, but the brand also regularly hosts flash sales, which encourages overconsumption. 

Edikted primarily makes its clothes from polyester and cotton, and it does not seem to have introduced more sustainable fabrics in its collections. It states that it has a clothing line made with organic cotton and recycled polyester using a made-to-order model, but I could not find it. Does it even exist? Not sure! 

We also do not know whether it is doing something to reduce its carbon footprint, water consumption, and chemical use.

Plus, Edikted fails to share its supplier list or provide evidence that it has a Code of Conduct and pays its workers fair living wages. With clothes available in sizes XS to XL (to L for many), it is also far from being size-inclusive! 

36. Stradivarius

Stradivarius is a Spanish brand owned by Inditex that has over 850 stores all around the world. I could not find much on its website about what it does to reduce its environmental footprint and ensure workers’ well-being in its supply chain. 

Inditex shares more about the entire group’s sustainability goals, but we do not have detailed information about what has been done to meet them. The only thing Stradivarius discloses on its website is how it has implemented different energy- and water-saving initiatives at its headquarters. This is definitely not enough! 

The company does not seem to be using any sustainable materials, and we do not know whether workers in the supply chain get paid a decent wage and work in safe, healthy conditions. 

Plus, Stradivarius uses wool and leather, yet it does not disclose anything about its sources and what it has done to ensure animal welfare. 

37. Nike

Nike is the largest and most recognizable athletic brand in the world, with sales reaching over 49 billion dollars in 2022. 

The brand has come under fire multiple times in the past for using sweatshops and child labor, paying workers below minimum wages, and offering them terrible working conditions. Since then, it has made efforts to improve its reputation, but many of its practices remain problematic. 

In 2017, Nike prevented labor rights experts from assessing its factories. A year later, a report by the Clean Clothes Campaign revealed that the company still failed to provide garment workers with decent, living wages. Two former female employees also sued Nike for creating a toxic culture of gender discrimination and sexual harassment. And more recently, in 2023, it faced a lawsuit over greenwashing claims. 

While Nike has started using some sustainable fabrics, like recycled nylon and organic cotton, and has taken steps to reduce its environmental footprint, there is still a lot of room for improvement. Come on Nike, just do it!  

38. Peacocks

Initially founded in 1884 in the United Kingdom, Peacocks has become a popular fashion brand selling clothes, shoes, and accessories in many countries in Europe. 

The fact that it has several thousand styles available on its website and t-shirts retailing for as little as £2.50 demonstrates the brand’s fast fashion business model. With such low prices, it is impossible to ensure workers in its supply chain are not exploited. 

Both Peacocks and its parent company, the Edinburgh Woolen Mill group, disclose zero information about the brand’s sustainability and social responsibility practices. Of course, there is no factory list, which shows how little Peacocks values transparency. This is unacceptable, we have the right to know how the clothes we buy are made and where! 

What’s more, during the 2020 pandemic, Peacocks’ parent company canceled orders for thousands of items, demanded huge discounts, and withheld payment for goods already manufactured or shipped. 

The group owed over £27 million to factory owners, who could not pay their workers because of it. Even more scandalous when we know the group is owned by a billionaire!  

39. Amazon

Although some people who do not have access to sustainable products locally can find great options on Amazon, this giant online marketplace is far from being ethical and eco-friendly. This is particularly true when we look at its in-house fashion brands (there are more than 50 available!). 

These brands do not use sustainable fabrics to make their clothes, nor do they take action to minimize their waste and use of water or hazardous chemicals. Amazon is also known for using excessive packaging to ship its products. The company powers its direct operations with renewable energy, but what about its supply chain? 

Amazon’s business model also raises many ethical issues. Workers work in terrible, inhumane conditions; former employees revealed they were forced to pee in bottles and placed under surveillance. 

Because of the company’s next-day delivery service, workers also have to work at an incredibly stressful, unhealthy pace. We also do not know whether Amazon pays all its workers a living wage. Plus, some of its suppliers in China were accused of using forced labor

a few more brands we avoid because of lack of transparency, unsustainable fabrics, & overproduction of clothing…

40. ChicWish

41. Kiabi

42. Pimkie

Do you have questions about other brands? Ask us in the comments below!

Final thoughts

Today, most fashion brands are unethical & unsustainable. While this list only showcases around 40 brands, most brands you find in the malls and online would most likely qualify as fast fashion. Cheap prices, lack of transparency, lots of product drops and synthetic fabrics are all indications of fast fashion.

All these fast fashion brands are promoting disposable fashion. Their business model is inherently unsustainable and unethical. They’re producing too many poor-quality clothes at too low of prices, encouraging consumers to buy and dispose of more clothes than ever before. Doing so, these brands are having a huge environmental impact and putting the lives of garment workers at risk. 

Fortunately we do not have to support these practices. Instead, we should avoid shopping at fast fashion brands and start purchasing from sustainable and ethical brands, shopping secondhand, and loving the clothes we already have.

If you want to learn more about sustainable fashion, this in-depth guide will help you understand everything you need to know to get started! 


About the Author:

Eva Astoul is a French freelance writer, specializing in content related to sustainability, simple living, and a growth-focused healthy lifestyle. She runs her own blog, Green With Less, to inspire people to live a more minimalist and sustainable life.


MAKE SURE TO PIN THE PHOTO BELOW TO SAVE THIS POST FOR LATER!


LOOKING FOR SUSTAINABLE BRANDS?

The Brand Directory features hundreds of sustainable brands approved by us!

We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.


Related Reading You May Enjoy:

 
10 Asian-Owned Sustainable Fashion and Beauty Brands (2024)
 

Image: Valani

Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a cleaner beauty industry. Thank you for supporting these brands - and us!

Asian-Owned Sustainable Clothing & Beauty Brands

At Sustainably Chic, we believe that true sustainability must encompass intersectionality, and we are deeply committed to uplifting and supporting communities of color. Today, we are thrilled to showcase a selection of our top picks for Asian-owned sustainable fashion and wellness brands, all of which are based in the US and Canada.

As part of our dedication to promoting women's empowerment, each of these outstanding brands is owned and operated by remarkable women. It's a celebration of women's strength and ingenuity in shaping a more sustainable future. What's particularly inspiring is that many of these female entrepreneurs draw upon their heritage and personal experiences to influence their work.

After careful consideration from a wide array of exceptional brands, we've curated a list of ten favorites to introduce to you today. We encourage you to show these brands your support and admiration, as we are confident that you will be delighted by their exceptional products and inspiring stories.

What makes these brands sustainable?

You can be confident that all the brands in this list are genuinely sustainable (trust us, we’ve done the research for you — no greenwashers here!). Here are some of the questions we asked and factors we considered:

  • Fabrics/ingredients they use: Where are they sourced from, are they certified by national or international organizations (GOTS, Oeko-Tex, USDA)?

  • Are they plant-based and cruelty-free?

  • What materials do they use for packaging: Is it biodegradable or recyclable?

  • Are their products designed to last? No fast fashion, please!

  • Do they pay their makers a fair wage, and have ethical worker conditions?

  • Do they credit and give back to the communities where their products have originated from?

We’ve only chosen brands whose values and missions we truly align with. And, of course, we’re in love with the products ;)

our top picks for sustainable Asian-owned fashion & Beauty brands:

1. Valani

For: Dresses

Founder: Vanni Leung 

Are you in need of a fresh and stylish outfit for your upcoming brunch party?

Valani's stunning assortment of flowy tops and dresses is not only fashionable but also exudes a playful and flirty vibe.

Their classic designs are versatile, allowing you to effortlessly transition from casual gatherings to more formal events.

All their pieces are crafted from eco-friendly and plant-based materials such as hemp, Tencel, and banana fiber with non-toxic dyes, ensuring that your fashion choices are environmentally conscious.

In an effort to minimize waste, Valani ingeniously repurposes leftover fabric scraps to create charming Tencel scrunchies priced at USD 14. Not only that, but these fabric scraps are also utilized as fillings for toys and pillows, showcasing the brand's innovative approach to reducing textile waste.

While it's true that Valani's collection may come with a slightly higher price tag, ranging from USD 298 to 348 for their dresses, the investment is indeed worthwhile.


2. Cocokind

For: Skincare

Founder: Priscilla Tsai 

Sustainable skincare with Asian-inspired flavors, like matcha and turmeric, is what Cocokind is all about.

Sea kale clay mask (USD 19), vitamin C serum with sea grape caviar (USD 22), or a sake body lotion (USD 22)? Um, YES, please!

One of their all-time bestsellers is their daily SPF sunscreen (USD 25) — made with zinc oxide, microalgae, and blue phytoplankton; it’s super gentle, mineral-based, and reef-safe leaves your skin with a dewy (but not sticky!) finish.

Also, their (mostly plastic-free) packaging is so, so beautiful.


3. Wyld

For: Skincare

Founder: Joy Yap 

Wyld is an all-natural and plant-based personal care brand that is gentle on your skin and the planet.

They make konjac sponges, exfoliating sponges for your face and body made from the konjac plant, known for its medicinal properties.

The sponges are biodegradable and will gently exfoliate your skin with or without a cleanser.

If you have sensitive skin and struggle to find an exfoliator that works for you, check out their french pink clay konjac sponge (USD 18).

The clay gently removes dirt, oil, and makeup without stripping your skin of its natural oils and contains natural calming properties that soothe and nourish your skin.

use code SUSTAINABLYCHIC for 10% off


4. Blume

For: Skin/Body Care

Founders: Taran and Bunny Ghatrora

Blume is a skin, body, and period care brand that’s all about self-care and acceptance.

They’re destigmatizing periods, acne, puberty, and sex ed, and their focus is on healthy skin, not perfect skin.

They make products that are good for you and for the environment.

Their products range a plant-based period cramp oil made from essential oils like peppermint and bergamot (USD 29) to an all-natural, paraben-free acne oil (USD 28).


5. Kayu

For: Bags 

Founder: Jamie Lim 

Straw bags are so in right now, and Kayu has the most beautiful ones.

Their St Tropez Pom Pom Straw Tote (USD 150) is a must-have in your wardrobe — they’re so cute, and the timeless designs will never go out of style.

You can also accessorize your bag with some adorable pom poms (USD 12.50) or a removable liner (USD 34) to make it uniquely yours.

The bags are handcrafted by women cooperatives in the Philippines, Indonesia, and Malaysia, using indigenous techniques.

Each bag is woven from seagrass straw, a biodegradable, natural weed harvested by hand.


6. Orejas

For: Tees and hoodies

Founder: Wenjia Wang 

Check out Orejas for some versatile everyday essentials.

Their tees and hoodies are practical, comfy, and super soft and are made with GOTS-certified organic cotton and hemp.

Even the buttons they use are made with all-natural and biodegradable materials like corozo nuts and seashells.

We love their classic fitted tee (USD 48), which looks so good tucked into your favorite pair of jeans (check out our guide to our favorite sustainable denim brands here).


7. OCIN

For: Swimwear 

Founder: Courtney Chew 

If you’re on the lookout for a classic bikini or one-piece for your next beach vacation, definitely check out OCIN.

They make sustainable swimwear in bold, vibrant colors, designed to be worn both in and out of the water.

They use regenerated polyester for their collection, made from 100% recycled plastic bottles or fishing nets recovered from the oceans.

The fabrics they use are Standard 100 certified by Oeko-Tex, which means they’re free from harmful chemicals, and have UPF 50+ protection from the sun.

Bonus: They have a recycling program — send them your old swimsuits, and they’ll make sure they’re recycled properly!


8. Hathorway

For: Jewelry 

Founder: Jessica Phan 

Hathorway makes gorgeous (and affordable) sustainable jewelry from ethically sourced, upcycled buffalo horns — a material that has been discarded from deadstock and the food industry in Vietnam.

Their designs are bold and versatile — you can pair their exquisite geometric statement earrings (USD 66) with a flowy dress (like this one from Valani) for a playful summer look or with a silky blouse for a more formal, chic look.

For more sustainable jewelry brands that we love, check out our guide here.


9. Clean Circle

For: Makeup remover pads

Founder: Lena Chao 

Clean Circle makes one product, but it makes it well.

If you’re looking to switch to reusable makeup remover pads, look no further.

Their bamboo pads are made with Certified OEKO-Tex bamboo fabric and are super soft and gentle on your skin.

They’re also very easy to clean — just place them inside their GOTS-Certified organic cotton pouch, and throw them in the wash! If you get their reusable bamboo charcoal makeup remover pads (USD 24 for a pack of 5 pads), you don’t even need to use makeup remover — one pad will remove your makeup with just water.


10. Avre

For: Sneakers 

Founders: Julie and Connie Kuo 

Chunky sneakers are all the rage right now, and Avre has the comfiest ones in the cutest colors.

Their signature material is made from repurposed plastic bottles (or PET: polyethylene terephthalate) — so not only does each pair of sneakers keep 8-10 bottles from entering the oceans, but the material also has moisture-wicking properties and enhanced flexibility.

In addition, their BLOOM insoles made from algae foam are super cushion-ey and supportive and also remove harmful algae from waterways, generating clean water and reversing the effects of water pollution.

For other sustainable sneakers, check out our guide here.


About the Author:

Jyotika is a writer based in New Delhi. She writes about sustainable living and eco-friendly brands, covering fashion, food, travel, and wellness. Previously, she was the fashion manager at her family's bespoke fashion business, where in addition to her other responsibilities she worked on improving textile sourcing from local artisans to encourage grassroots production, as well as conducting sustainability workshops with employees regarding the eco-friendly disposal of fashion materials.


MAKE SURE TO PIN THE PHOTO BELOW TO SAVE THIS POST FOR LATER!


WANT MORE SUSTAINABLE BRANDS? VISIT OUR BRAND DIRECTORY!

The Brand Directory features hundreds of sustainable brands approved by us!

We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.


RELATED READING YOU MAY ALSO ENJOY:

 
Are Bamboo Products And Clothes Really Sustainable?
 

Image: Boody

Disclosure: Some of the links below are affiliated; we may earn a small commission if you click through and make a purchase. We only feature brands that align with our values and contribute to a better world. Thank you for supporting these brands - and us!

Is Bamboo Sustainable?

If you are interested in sustainable fashion, you have probably come across brands selling clothes made of bamboo that were marketed as eco-friendly options. 

Bamboo fabrics have become more and more popular in the fashion industry because bamboo is seen as a material with many beneficial properties, and it can be used to make all kinds of textiles.

Fabrics made of bamboo are soft, temperature-controlling, breathable, and stretchier than cotton. Many people also believe that they are eco-friendly fabrics that do not harm the environment. 

But how true is this belief? How sustainable are bamboo fabrics and bamboo products in general? 

In this article, you will learn about how bamboo products and fabrics are made and how eco-friendly they are. We will help you know which types of bamboo you should avoid and which ones you can feel good about purchasing. 

What is bamboo and how is it made?

What is bamboo?

Bamboo is a woody plant that belongs to the grass family Poaceae. There are around 1,400 different species of this plant, and it grows in various regions around the world, from tropical and subtropical to mild temperate regions. 

It is a fast-growing perennial that can attain heights up to 130 feet (40 meters), and some species grow as fast as one foot (30 cm) per day. 

This plant has been used for many purposes over time around the world, and it is estimated that it was first used as far back as 7,000 years ago

More than 5,000 years ago, Chinese people used to build treehouses from bamboo, and between the 16th and the 11th centuries B.C., many household items as well as arrows and bows were already made of bamboo.  

Bamboo was also cut into strips to be used for writing, way before paper was invented. Between 206 B.C. and 220 A.D., humans successfully created paper and books out of this plant, which was fairly cheap at the time. In the 600s, some musical instruments were made of bamboo. 

A few centuries later, during the Song Dynasty, Chinese people started to make clothing items from bamboo, like hats, rain capes and shoes. The plant was a great source of food since it has many nutritional benefits. Humans also used bamboo to produce tiles and rafts, and to burn as firewood.  

In the 1300s, during the Ming Dynasty, bamboo became a common interior building material. It was used to create flooring and beds. 

As millennia and centuries passed, humans learned to use bamboo to make items that were useful in their daily life. The plant has had so many commercial applications and uses!

Today, products made from this plant are found in homes all around the world. Bamboo is used as a building material, but also to make furniture, paper, clothing and home goods. It is popular in traditional Chinese medicine, and it can even be used to produce different kinds of fuels. 

The global bamboo market is an important industry that was valued at more than $53 billion in 2020, and it is estimated to grow by 5.7% each year between 2021 and 2028. China is the largest bamboo producer in the world, followed by India. 

image from Guadua Bamboo

How are bamboo products and clothes produced?

Producing bamboo fabric is very different from making basic bamboo products, such as bamboo straws or cutlery. 

How do we make basic bamboo products? 

Bamboo plants generally take between four and five years to grow and become dense enough to be harvested. When they reach their optimal size, farmers cut the bamboos individually and send them to manufacturers. 

The plants are cut into lengthwise strips for processing, and machines are used to remove the outer layer of the bamboo. After that, several strips are bundled up together and put into a high-pressured steamer, which changes the color of the plant. 

The steamer cooks the sugar contents and turns the strips into caramelized bamboo strips. Because of the high moisture levels, the whole process also makes them expand and become more durable. 

The bamboo strips are then dried, sorted based on their color, and inspected to make sure they won’t break easily. The next step involves gluing the bamboo strips together using a hydraulic press, which creates entire panels made of bamboo.  

Finally, specialized machines are used to cut the panels into customized shapes, depending on the final product that is supposed to be made. After a few additional quality checks, the panels are molded into finished products.  

How are bamboo fabrics made?

When we look at bamboo fabrics, it seems like they have nothing to do with the original plant. That is because the plant goes through an entirely different production process compared to other bamboo products. 

There are two main production methods to make bamboo fabrics, each one leading to a different type of fabric.  

Bamboo Viscose or Rayon

Nowadays, the majority of bamboo fabrics you can find on the market are bamboo viscose, which is manufactured using the same process as rayon

To produce bamboo viscose, cellulose is extracted from the wood pulp of the plant: bamboos are broken down into small chunks and are then cooked with chemical solvents to remove the cellulose. 

The next step involves compressing the extracted cellulose into sheets, exposing it to carbon disulfide, and filtering it. After that, it is pushed through a spinneret, which creates strands that are then immersed in sulfuric acid.    

This process produces filaments, and these are spun into yarn. Finally, the yarn will be woven into fabric. 

Bamboo Linen or Lyocell

The second method we can use to produce bamboo fabric is mechanical, using a closed-loop production process.

Initially, the bamboos are crushed into a mush, and they are broken down using natural enzymes. Doing this does not chemically alter the structure of the cellulose. 

The fibers are then washed and combed out, and finally, spun into yarn. The resulting fabric looks and feels like linen, and it is not as soft as bamboo viscose.  

This production method is more expensive and labor-intensive, but as we will see later, it is a lot more sustainable than producing bamboo viscose. Unfortunately, it is very difficult to find bamboo linen on the market at the moment. 

How sustainable is bamboo?

Again, due to how different bamboo products and bamboo fabrics are made, we need to separate them to better understand when bamboo is sustainable, and when it is not. 

How sustainable are bamboo products?

Let’s focus on bamboo products in general. These could include all kinds of items made of bamboo, like cutlery, straws, bowls, furniture, or even paper. 

Why Bamboo Can be an Eco-Friendly Material 

One of the main advantages of bamboo compared to other materials is that it is the fastest growing plant on the planet. It means that it is an extremely renewable resource! 

Buying an item made of bamboo instead of normal wood is a lot more sustainable because bamboo regrows in three years, while trees can take decades to regrow once they are cut. Not to mention that bamboo self-regenerates from its own root system, so there is no need to replant it. 

It also reduces the demand for tropical wood, which takes the pressure off forests in many parts of the world where there is massive deforestation. And the plant can even thrive in subpar soil, where others would not be able to grow. 

As it is naturally pest-resistant, bamboo does not need any pesticides or herbicides to grow, and it needs very little water compared to many other crops. 

Another benefit of bamboo is that the plant’s roots develop to create a fibrous network underground, which helps improve the soil quality and prevents soil erosion. 

Bamboo also produces 35% more oxygen and absorbs five times more CO2 than similar plants, which is great for mitigating climate change. 

Finally, one of the main reasons why bamboo products are seen as eco-friendly is because they are 100% biodegradable. It means that you can compost them at the end of their life, and if they get lost in nature, they will decompose fairly quickly unlike plastic. 

However, the Way We Produce Bamboo is Very Unsustainable

As we just saw, bamboo in itself can be a sustainable raw material to create all kinds of bamboo products. Unfortunately, the way we produce it in our societies is far from being eco-friendly! 

The demand for bamboo products has drastically increased over the past decades. To meet this growing demand, very large areas of land are being cleared to create new bamboo forests. 

This is crazy because, as we mentioned previously, producing products out of bamboo was supposed to reduce deforestation since the demand for other types of wood is relatively decreasing!

The massive deforestation we are observing to create bamboo forests is leading to biodiversity loss and displacement of local wildlife. 

Another issue is that these newly created forests of bamboo are monocultures, which means that bamboo is the only plant that is grown and all other varieties are eliminated.   

And just like with any monoculture, the whole local ecosystem disappears. All the animals and plants that used to live there and rely on the ecosystem for food and habitat either die or need to migrate somewhere else. 

Moreover, monocultures can attract pests more easily. For instance, if a bug loves bamboo, it will have such an abundance of bamboo in a monoculture that it will be able to multiply and it may cause problems to the new forest. 

This is part of the reason why bamboo producers massively use pesticides and other chemicals to grow their bamboo and keep pests away. But these chemicals are also widely used simply to increase yields, which is sad because bamboos do not even need them to grow!  

Of course, pesticides and herbicides are very detrimental to the environment as well as to farmers’ health. Unfortunately, there is no regulation regarding the use of pesticides in this industry and in the countries where bamboo is generally produced.  

Another issue caused by this mass-scale bamboo production is that the harvesting methods are often unsustainable as they lower the regenerative rate of new bamboo shoots.

Bamboo is also at risk from overharvesting. According to the United Nations, about half of all the varieties of bamboo are in danger of being eradicated or already extinct.  

How about bamboo fabric? 

Since bamboo fabric is made with bamboo plants, we need to take into account all the environmental impacts of growing bamboo that we just mentioned previously. 

But according to the FTC, when the plant has been chemically processed to become a fabric, “there is no trace of the original plant left”. The production process of the fabric itself also causes environmental issues that we need to be aware of. 

If we look at bamboo lyocell (made using a mechanical processing method in a closed-loop system), the production process is not perfect, but it can be sustainable. 

The bamboo is broken down using natural or non-toxic enzymes, and the solvents are reused again and again and do not end up in the environment. Water waste is also minimal. 

However, most bamboo fabrics on the market are bamboo viscose (made using a chemical processing method). This production process is very energy-intensive and wasteful, as the solvents are not reused. 

It also involves using a lot of hazardous chemicals, including caustic soda and carbon disulfide. Both of these are harmful to human health, and the second can be a threat to aquatic life when it is released in water.  

Thus, the majority of bamboo fabrics are made in a way that exposes workers to dangerous substances, so producing them is not only unsustainable but also highly unethical! 

Image: Ettitude

So, should you buy bamboo? And where? 

Unfortunately, there is no simple answer to the question: are bamboo products and clothes really sustainable? Bamboo has the potential to be a sustainable material, but depending on how it is produced, it can also be very detrimental to the environment.  

How to find sustainable bamboo?

When looking for bamboo products, it can be difficult to know whether the plant was grown and harvested sustainably and ethically. 

Most bamboo products are made in China where there are human rights issues and almost no environmental regulations. Supply chains are also difficult to trace and there is a huge lack of transparency in the bamboo industry. 

As we saw, mass-scale bamboo production is very unsustainable, but you can choose bamboo products that were made in a more eco-friendly way. 

To do that, look for products made from certified organic (like with USDA) and FSC-certified bamboo. These certifications ensure that the plant was grown sustainably, in a way that controls chemical use and prevents land abuse.  

Try to also buy products that received the Fairtrade certification to make sure that workers in the supply chain have been treated humanely and paid fairly. 

If you want to buy clothing, say no to bamboo viscose (or bamboo rayon) as its chemical-based production process is very unsustainable and unhealthy for workers. 

Instead, look for bamboo linen (or bamboo lyocell), which is a lot more eco-friendly. This fabric was branded Monocel®, and it is made mechanically in a closed-loop system in which few chemicals are used, and water and solvents are constantly reused. 

If you cannot find bamboo lyocell (few brands are using it), Tencel might be a great choice for you! It is made from sustainably farmed eucalyptus trees in a closed-loop system. 

Finally, look beyond the marketing and always buy from a brand that is transparent about where its bamboo is from and how it is produced. 

A Few Brands Selling Sustainable Bamboo Products and Clothing:

If you want to buy bamboo clothes and home textiles and make sure they are made sustainably, these brands have you covered! 

Ettitude

Ettitude has a great selection of loungewear, bedding and towels made of bamboo lyocell using a non-toxic closed-loop system. The brand is a member of 1% For The Planet and certified climate-neutral.

BAM

BAM, a UK-based B-Corp certified brand, is dedicated to crafting sustainable and eco-friendly clothing made from bamboo for both men and women. Their thoughtfully designed collections cater to outdoor enthusiasts, yoga practitioners, and adventure seekers, offering a blend of functionality and style. BAM has set a goal to achieve a net positive impact on people, nature, and the climate by 2030, showcasing their strong focus on sustainability and ethical responsibility.

Boody

Boody sells sustainably produced, comfy clothing essentials all made with bamboo. The bamboo Boody uses is produced without fertilizers, pesticides or artificial irrigation, and it comes from FSC-certified forests. It is grown using rainwater and all the water used is recycled and reused. Boody is a B Corp certified business and it only works with factories that are Fair Trade certified. The factories use innovative computer knitting machines to create the garments, thus minimizing fabric wastage. 

Made Trade

This is your stop if you want many different sustainably made bamboo products! Made Trade has recycled bamboo home goods and bamboo kid’s, women & men’s clothing. They are known for their great customer experience where you can sort items by values like POC-owned, vegan, fair trade, etc.

Encircled

Their eco-friendly Rayon from Bamboo rib knit is made from Bamboo fiber grown without pesticides and fertilizers. Dyes are hypo-allergenic and OEKO-TEX® Standard 100 certified to be free of harmful chemicals. Encircled is also a Certified B Corporation.

Elate

A totally vegan and animal testing free brand, Elate sells refillable blush and eye shadow compacts. Refills are sent out in seed paper envelopes that grow flowers when planted – super cute. The brand also offers lipsticks and other makeup with less plastic packaging, made from Forest Stewardship Certified bamboo and glass.

use code SUSTAINABLYCHIC for 10% off


About the Author

Eva Astoul is a French freelance writer, specializing in content related to sustainability, simple living, and a growth-focused healthy lifestyle. She runs her own blog, Green With Less, to inspire people to live a more minimalist and sustainable life.


MAKE SURE TO PIN THE PHOTO BELOW TO SAVE THIS POST FOR LATER!


WANT TO FIND MORE SUSTAINABLE BRANDS?

The Brand Directory features hundreds of sustainable brands approved by us!

We have broken everything down by category for easy shopping, along with discount codes unique to Sustainably Chic viewers.


related reading you may also enjoy: