Stella McCartney’s Latest Collection: A Birdsong for Sustainability at Paris Fashion Week
 

Stella McCartney at Paris Fashion Week

If you’re a fan of sustainable fashion, it’s hard not to revere Stella McCartney as an icon in the industry. Her recent showcase at Paris Fashion Week reaffirmed why she’s a trailblazer—not just in design, but in advocating for the planet. This season, McCartney’s collection took flight, quite literally, with birds as her central muse. The show was a celebration of avian beauty and a poignant call to action, all tied together by a "Save What You Love" manifesto, narrated by none other than Helen Mirren.

A Birdsong for Sustainability

Inspired by author and birdwatcher Jonathan Franzen and his work The End of the End of the Earth, the manifesto spoke to the urgent need to protect bird populations, many of which are threatened by human activities—including the fashion industry. In McCartney’s own words, “A billion and a half birds are killed for fashion. Feathers belong on birds, so we can be inspired by them.” Her collection brought this vision to life, featuring dove prints, a golden bird in flight rendered as a bra top, and avian-inspired accessories like necklaces, bangles, and even a statement bag charm.

Sustainable Fabrics Used in the Collection

The craftsmanship didn’t stop at visuals. Feather-like knits were meticulously woven from recyclable and recycled yarns made from plastic bottles and caps—an innovative response to the staggering fact that over 70 million barrels of oil are used annually to produce polyester for fashion (Ellen MacArthur Foundation). By utilizing recycled materials, McCartney is actively reducing the fashion industry’s reliance on virgin fossil fuel-based textiles, offering an alternative that’s as chic as it is eco-conscious.

In a further nod to innovation, the collection featured materials like lentils, mushroom leather, and "apple leather"—an upcycled textile derived from waste produced by the apple industry. The show’s centerpiece, however, may have been the hand-carved dove sculptures, created in collaboration with 886 Royal Mint. These stunning pieces were forged from gold and silver repurposed from electronic and medical waste. Given that a record 62 million tonnes of e-waste was generated in 2022—with only 18% recycled —the sculptures highlighted the potential of reusing precious metals (Global E-waste Monitor). Remarkably, it’s estimated that 7% of the world’s gold is locked away in discarded electronics (Global E-waste Monitor).

Animal Rights in Fashion

The collection also made waves with McCartney’s bold messaging on animal welfare. Her “About Fucking Time” tops and caps, created in partnership with PETA, captured the frustration of the movement and highlighted her long-standing commitment to cruelty-free fashion. Each seat at the show came with a copy of The Stella Times, a newspaper filled with facts and statistics underscoring the urgency of McCartney's mission.

With this collection, Stella McCartney continues to prove that high fashion and environmental activism can go hand in hand. By championing sustainable materials and spotlighting the fashion industry's impact on wildlife, she’s leading the charge for a future where fashion doesn’t come at the cost of the Earth.

More About Stella McCartney & Why We Love This Sustainable Brand:

Stella McCartney is a well-known and highly respected British fashion brand that offers a wide range of clothing for both women and men, along with accessories, perfume, eyewear, and children's apparel. The brand is deeply committed to sustainability and ethical practices throughout every aspect of its supply chain. Continuously striving to advance environmental responsibility, Stella McCartney is dedicated to exploring innovative technologies and processes to enhance its environmental practices and increase the accessibility of sustainable vegan alternatives.

One of the brand's standout qualities is its transparent approach to addressing its environmental impact. In 2021, Stella McCartney joined the Ethical Trading Initiative, an organization that advocates for workers' rights and collaborates with companies to enhance working conditions within their supply chains. This move showcases the brand's ongoing dedication to ethical and sustainable business practices.


About the Author

Grace Olyphant is a passionate advocate for sustainable fashion, dedicated to helping people embrace eco-conscious living without sacrificing style. With a background in personal styling and red carpet fashion, Grace combines her expertise with a commitment to sustainability, inspiring others to make thoughtful choices in their wardrobe. Follow her journey on Instagram @graceolyphant, and explore her insights on sustainable fashion and lifestyle on her blog at graceolyphant.com.


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7 Natural & Non-Toxic Nail Polish Brands for Healthy, Sustainable Nails (2024)
 

Image: Sundays

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The Best Sustainable And Non-Toxic Nail Polish

Transitioning to using non-toxic, natural nail polish marked a significant shift in my beauty routine. It's interesting to think that I had never really considered the chemicals present in the typical nail polishes found at drugstores. I have memories of using WetnWild's black nail polish since I was young, but I never took the time to investigate its ingredients.

Health risks of traditional nail polish

Traditional nail polishes often contain harmful chemicals that can pose risks to your health. Many conventional nail polishes commonly use chemicals such as formaldehyde, toluene, and dibutyl phthalate (DPB). These toxic ingredients have been linked to various health issues, including respiratory problems, allergic reactions, and hormone disruption. When you apply traditional nail polish, these chemicals can be absorbed through your nails and into your bloodstream, potentially causing long-term health problems.

What ingredients should you avoid in nail polish?

When choosing non-toxic nail polish, it's important to be aware of certain ingredients that should be avoided. While non-toxic nail polishes are generally formulated without harmful chemicals, some brands may still include ingredients that are less desirable. Here are a few ingredients to watch out for when selecting your non-toxic nail polish:

1. Formaldehyde: This chemical is a known human carcinogen and can cause allergic reactions.

2. Toluene: Toluene is a solvent that can affect the central nervous system.

3. DBP (dibutyl phthalate): DBP is a plasticizer that has been linked to hormone disruption and reproductive issues.

4. Camphor: Camphor is a potential allergen and can cause skin irritation and respiratory problems.

5. Ethyl Tosylamide: This ingredient has been linked to antibiotic resistance and is best avoided.

6. Triphenyl Phosphate: a suspected endocrine-disrupting chemical

By familiarizing yourself with these ingredients, you can make informed decisions when purchasing non-toxic nail polishes. Remember to always check the product labels and opt for brands that prioritize transparency and safety.

Below, these nail polishes will say #-Free, and it refers to the number of toxic ingredients they did not use, which you would typically find in conventional nail polish. And good news for your nails - many brands are making non-toxic nail polish that doesn't use those ingredients, along with many other ingredients you find in conventional polish.

How to Choose a non-toxic, sustainable nail polish

Always check for the number of free ingredients they do not include. 10-Free is pretty standard for non-toxic nail polishes, but as long as you don't see the above ingredients on the label, you are already choosing better nail polish. When shopping for non-toxic nail polish, we look for the labels' Vegan' & 'Cruelty-Free,' which means no animal products are used within the ingredients, and there has been no animal testing. Since I live in the states, I also like to look for Made in the USA to lower my carbon footprint.

Here is a little guide to help you navigate the world of non-toxic nail polishes:

1. Check the labels: Look for nail polishes that explicitly state they are free from harmful chemicals like formaldehyde, toluene, and DBP. Additionally, opt for polishes that are labeled as "7-free”, "10-free," or more indicating the number of toxins they are free from.

2. Research brands: Take the time to research different non-toxic nail polish brands. Look for reviews and customer feedback to ensure that the brand delivers on its promises of safety and quality. We’ve tested several of the brands mentioned in this post, and were happy with the results!

3. Consider certifications: Some non-toxic nail polish brands may have certifications from organizations such as Leaping Bunny or PETA, indicating that they are cruelty-free and vegan-friendly.

4. Test the performance: Non-toxic nail polishes can vary in terms of performance and longevity. Consider trying out different brands and shades to find the ones that work best for you.

5. Support eco-friendly brands: Choose brands that prioritize sustainability and eco-friendly practices. Look for polishes that come in recyclable or biodegradable packaging and brands that use renewable energy sources.

By following these guidelines, you can confidently choose non-toxic nail polishes that are safe for you and the environment.

While none of these brands are perfect, the benefits of these more non-toxic nail polish extend beyond personal health. By choosing more eco-friendly products, you are making a conscious effort to reduce your carbon footprint. With the increasing demand for greener alternatives, it's clear that non-toxic nail polish is the way of the future. So indulge in a guilt-free manicure and experience the joy of beautiful nails without the harmful chemicals!

our top picks for sustainable and non-toxic nail polish:

1. Kure Bazaar

10-Free, Vegan

Price: $22

These nail polishes are crafted with a unique blend of 85% natural ingredients, such as wood pulp, wheat, cotton, potatoes, and corn. Kure Bazaar nail polishes offer a wide array of stunning colors and provide a smooth, glossy application. Despite their natural composition, they boast a lasting power comparable to traditional nail polish formulations.


2. Ella + Mila

7-Free, Cruelty-Free, Made in the USA, Natural, Vegan

Price: $10.50 - 12.50

Ella + Mila nail polishes are known for their vibrant colors and flawless texture, providing your nails with a stunning appearance. This brand is not only dedicated to adults but also offers a range for children, allowing both you and your daughter to indulge in DIY manicures and pedicures while ensuring that the products are safe for their delicate nails.


3. Piggy Paint

Cruelty-free, Vegan, Water-Based

Price: $9

Piggy Paint is an excellent choice for kids' (and adults’) nail polish. This premium brand is highly trusted by parents and was created by a mom, making it a reliable and safe option. What's great about Piggy Paint is that it's virtually odorless, and it comes in a wide variety of fun colors, including sparkles and glow-in-the-dark options. Additionally, Piggy Paint offers a collection for adults called SOPHi, which provides a more mature range of shades. However, many of us will likely still appreciate the original Piggy Paint line for its vibrant and playful colors!


4. Zoya

10-Free, Cruelty-Free, Vegan

Price: $12

Zoya is one of the very first Big 10-Free and breathable nail lacquer. This exceptional product was meticulously crafted by Zoya in her salon while she was expecting. Her personal quest for a healthier formula stemmed from the desire to provide a safer and more nourishing option for herself, her dedicated staff, & her valued clients.


5. Mischo Beauty

10-Free, Cruelty-Free, Gluten Free, Vegan, Black-Owned

Price: $20

We can't stop admiring the exquisite design of this bottle! It resembles a miniature perfume bottle. Mischo Beauty is a trailblazer in the realm of clean luxury, providing an impressive range of award-winning nail lacquers that boast rich hues and exceptional performance.


6. 786 Cosmetics

Certified Halal, 11-Free, Cruelty-free, Vegan

Price: $14

786’s industry-leading, non-toxic, Halal-certified (Islamically permissible) formula is water-permeable. That means water can penetrate through the nail polish, allowing you to perform Wudu and pray without having to remove it. They believe that beauty products should be inclusive and designed for all to enjoy– regardless of spiritual or ethical beliefs.


7. Sundays

10-Free, Cruelty-Free, Vegan

Price: $18 - 20

Sundays dedicated an entire year to crafting a flawless formula that is not only 10-free, nontoxic, and vegan but also cruelty-free. Despite these stringent criteria, the formula still manages to provide a stunning high-shine finish and brilliant, long-lasting color. With a collection of over 60 gorgeous shades, Sundays offers a wide range of colors to suit every style and preference.


Future of Non-Toxic Nail Polish

The non-toxic nail polish industry is constantly evolving, with new trends and innovations emerging. Here are a few exciting developments in the world of non-toxic nail polishes:

1. Water-based nail polishes: Water-based nail polishes are becoming increasingly popular as they are free from toxic chemicals and have a minimal odor. They are also easy to remove, making them a convenient option.

2. Gel-like formulas: Non-toxic gel-like nail polishes are gaining popularity for their long-lasting and chip-resistant formulas. They provide a salon-quality finish without the need for UV lamps or harmful chemicals.

3. Nail care-focused polishes: Some non-toxic nail polishes are now formulated with additional nail care benefits. These polishes may contain ingredients like biotin, keratin, and vitamin E to strengthen and nourish your nails.

4. Sustainable packaging: Many non-toxic nail polish brands are prioritizing sustainable packaging. They are using eco-friendly materials such as glass bottles and recyclable packaging to reduce waste and minimize their environmental impact.


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Shein is Using AI to Create Clothing Quicker Than Ever While Becoming the World's Fastest Polluter
 

AI is Contributing to Shein's Rapid Rise as the World's Fastest Polluter

Notorious fast fashion behemoth Shein stands out in an industry already under fire for its environmental harm. The fashion industry, responsible for contributing 10% of global greenhouse gas emissions, finds one of its most prominent players in Shein. The company’s own sustainability report showed the fashion conglomerate doubled its carbon emissions from 2022 to 2023 (which were off the charts to begin with). 

This fast fashion giant has skyrocketed in popularity, going viral on TikTok and attracting millions of customers (particularly Gen Zers) across close to 150 countries. One market analysis found that close to a whopping 44% of Gen Zers in the US purchase a minimum of one item per month from Shein (which is absolutely crazy!). The company offers as many as 600,000 items for sale at time, with its average cost per item coming in close to $10. 

So how did Shein’s popularity explode so quickly?

Well, it seems like maybe AI played a key role. At every step of the process, from consumer browsing to placing items in their cart to actually placing orders, data is being collected. And as you can probably imagine, the magnitude of this data is unfathomable - which is where AI steps in. Shein uses proprietary AI programs which identify patterns in consumer behavior and are able to accurately predict demand, which is a core component of its successful ultra-fast supply chain. 

This can make Shein unstoppable. “AI enables fast fashion to become the ultra-fast fashion industry, Shein and Temu being the fore-leaders of this,” said Sage Lenier, the executive director of Sustainable and Just Future, a climate nonprofit. “They quite literally could not exist without AI”.

Peter Pernot-Day, Shein’s head of global strategy and corporate affairs, also spoke about Shein’s use of AI during a presentation at a retail conference. “We are using machine-learning technologies to accurately predict demand in a way that we think is cutting edge,” he said. Each of their 5,000+ suppliers have access to this AI software that provides regular updates on consumer behavior and preferences, which they then use to pivot their production to match consumer behavior in real time. 

“This means we can produce very few copies of each garment,” Pernot-Day added. “It means we waste very little and have very little inventory waste.” And while this could be a groundbreaking use of AI tech in making companies more sustainable, we call b******t - major greenwash alert here!

A Shein spokesperson told Grist, “we do not see growth as antithetical to sustainability.” However, their data states otherwise. Business of Fashion analyzed Shein’s sustainability report, and found that the company’s emissions rose at nearly double the rate of its revenue. Looking at other players in the market - Zara’s emissions rose too, but at only half the rate of its revenue, while H&M and Nike’s emissions fell from the previous year, even while sales increased. 

Ultimately, the key unlock to making the fashion industry more sustainable is to encourage consumers to buy less, not more. Fast fashion inherently is not a sustainable model and using AI to make it even faster and more efficient is not a road we want to go down.

What is Fast Fashion?

Fast fashion is a term used to describe the production of large quantities of clothing throughout the year, often characterized by rapid turnover of styles and designs. These brands have streamlined their manufacturing processes to produce clothes at significantly lower costs, making it possible for consumers to frequently update their wardrobes without breaking the bank.

The excessive consumption of low-quality, mass-produced clothing is contributing to a significant increase in textile waste, environmental pollution, and the depletion of natural resources. This has given rise to pressing social concerns, including human rights violations that cannot be overlooked.


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11 Natural and Organic Prenatal Vitamins Great for You & Baby (2024)
 

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Natural and Organic Prenatal Vitamins 

Are you considering adding a member or two to your family? If so, investing in a natural or organic prenatal vitamin is part of the new parent puzzle. The right nutritional support makes attaining your goal easier. 

However, there are several products on the market. Plus, labeling makes it difficult to discern which brands adhere to the standards that matter to you. Weeding through the swamp takes a mighty large machete full of accurate information from sources you can trust. 

Help is on the way. We’ve reviewed scores of popular brands and determined the best ones that adhere to national and internationally recognized standards. Here are 11 natural and organic prenatal vitamins you should try. 

Who Needs a Prenatal Vitamin? 

First of all, prenatal vitamins earn their name for a reason. A standard multivitamin is sufficient to meet adult needs without additional levels of certain nutrients that go to waste in excess. For example, while those who want to become pregnant need extra folate, their body will excrete what they don’t need through their urine. Taking a prenatal when you don’t plan on pregnancy means spending more money for extra nutrients you pee down the drain. 

However, you should start taking prenatal vitamins at least three to six months before you get pregnant to ensure your body has the building blocks necessary to support your health. For example, expectant mothers often experience limited mobility and increased aches and pains. This typically accompanies the expected 25-35-pound weight gain during pregnancy. The right nutrition mitigates these changes, making the transition easier on your body. 

The proper nutritional support also provides the mental stamina necessary for enduring big changes like adding a family member. For example, vitamin B-12 helps you convert food into energy, giving you the essential pep to manage the rest of your life while growing your family. 

Why Choose Natural and Organic prenatal vitamins? 

There are many good reasons to switch to natural and organic supplements. The benefits extend beyond you to the Earth — what’s good for the human body is also good for the planet. 

For example, organic products have 94%-100% less pesticide residue than those containing nonorganic ingredients. You don’t want that chemical gunk in your body, and it’s not great for ecosystems. Free markets let you vote with your dollars — each purchase is a chance to support companies that espouse responsible production practices. 

The ingredients in many prenatal vitamins come from plants. Nonorganic pesticides used on crops contribute to climate change throughout their life cycles. They create emissions during production and continue to emit gases into the atmosphere when sprayed on crops or sowed in soil, and their residues end up in the final product.

Additionally, organic products provide superior nutrition. Foods grown in organic soil have a higher mineral content, and using them to create your supplement results in less waste. 

Finally, it seems as if every day, the FDA announces that a food additive it once deemed safe isn’t as harmless as once thought. Natural, organic products are typically free of artificial colors, flavors and preservatives. 

Also important to note: finding an actual certified organic prenatal is difficult (we’ve only found one), but ‘natural’ can be just as good or a close second.

11 Natural Prenatal Vitamins to Consider 

The following 11 natural and organic prenatal vitamins offer superior nutritional support. They’re also a great value for all the goodness you receive. 

Keep in mind that several factors influence the best prenatal vitamin for you, including the following: 

  • Price: Your supplement must fit into your budget. That said, investing in inferior products is like throwing money away. 

  • Convenience: Must you go to the store to purchase your natural and organic prenatal vitamins or can you get them delivered to your door? 

  • Delivery method: Capsules come in different shapes and sizes, and some are easier to swallow than others. Some people prefer a liquid supplement to avoid choking issues. 

With that in mind, consider investing in one of these organic and natural prenatal supplements:

1. Beli Women's Prenatal

Price: $50 for 30 Day Supply

Beli is a women’s prenatal that gives you the perfect blend of powerful nutrients throughout all the stages of pregnancy (pre, during & post).

It helps prepare your body to be the healthiest it can be for pregnancy, and gives you the energy and comfort during the ups and downs of each trimester, as well as the support needed for postpartum recovery.

These capsules are Non-GMO, Gluten + Allergen Free, Vegan Friendly, Made in the USA & Science Backed!

We love that they have been awarded Clean Label Project’s ‘Purity Award’, which you can learn more about here.

What’s even cooler is that Beli offers a prenatal for Men - because after all, it takes two to make a baby! 


Certified USDA Organic, Vegan

2. Garden of Life MyKind Organics Prenatal Vitamin

Price: $22 for 30 Day Supply

Garden of Life MyKind Organics has a great reputation for sustainability, making it an excellent choice if your primary reason for going natural and organic is to support planet Earth.

Each tablet contains over 30 powdered organic fruits and veggies, such as lemon, amla berry and holy basil. 

You’ll also find 800 milligrams of folate and 27 milligrams of iron to support healthy red blood cell production and neural tube development.

These tablets are non-GMO project-verified, certified vegan and USDA organic.


3. Ritual Prenatal Vitamin

Price: $39 for 30 Day Supply

You might find it easier to get into the prenatal vitamin-popping habit with a name like Ritual.

This formula goes heavy on folate, choline and DHA to support healthy neural tube and brain development in the fetus.

Additionally, it’s high in calcium and the other minerals necessary for bone health, including:

  • D3

  • K2

  • Magnesium

  • Boron

100% of the ingredients in their products are Made Traceable®, which means they showcase each supplier and the final place of manufacturing for all active and other ingredients. This is because they believe that not all ingredients are created equal, and they want to provide full transparency about the sourcing and production processes behind their prenatals!

The packing is also made from 100% recycled plastic.


4. FullWell Prenatal Vitamin

Price: $50 for 30 Day Supply

FullWell prides itself on including extra nutrients other supplements miss in its prenatal formula, including magnesium, calcium and choline.

Magnesium supports healthy neurological function and may help expectant moms better manage prenatal stress.

During pregnancy, injury risks increase as your center of gravity shifts and hip joints loosen, and the extra dose of calcium protects bones against breakage.

FullWell prenatal vitamins are also free of the following allergens: Gluten / Dairy / Wheat / Peanuts / Tree nuts / Eggs / Shellfish / Sesame / Soy / Corn


Powder Form Option (as well as pill)

5. Needed Prenatal Vitamins

Price: $60 for 30 Day Supply

Needed delivers its prenatal vitamins in powdered form, allowing you to mix them with your favorite beverage.

Its natural vanilla flavor works well with your morning coffee or tea.

This manufacturer also produces multiple formulas.

While the basic supplement is sufficient for most needs, its complete plan supports those planning to freeze their eggs to support optimal ovum health.


6. HealthyBaby Prenatal Vitamins

Price: $77 for 30 Day Supply

HealthyBaby developed this prenatal formula in conjunction with the Neurological Health Foundation.

Therefore, you know it contains the folate and choline necessary to support neural tube and brain development.

HealthyBaby is unique because it has a slightly different supplement for each trimester of pregnancy, plus one for postnatal care.

You receive a precise blend of nutrients for every developmental stage, all in prepackaged servings that easily slip into your purse or lunch bag.


Great for those who don’t like to swallow pills!

7. Alive 

Price: $15 for 45 Day Supply

This brand offers a full day’s RDA of 18 vitamins and minerals and the extra folate, iron and DHA your body needs when expecting.

DHA is a type of omega-3 fatty acid that supports healthy eye and brain development. 

This formula is vegetarian as well as natural with some organic ingredients.

It’s also free of yeast, gluten and wheat.

The unique gummy formula makes these fun to take. 

*make sure to take an iron supplement with this one since it does not contain any in gummy form


Probiotic & Liquid Form Option

8. MaryRuth Vegan Prenatal + Probiotic 

Price: $23 for 30 Day Supply

Probiotics refer to beneficial bacteria.

These bacteria naturally occur in your digestive tract and perform many crucial functions in your body, from aiding digestion to producing serotonin.

However, they deplete over time due to alcohol and antibiotic use, stress and poor diet. Fortunately, you can replenish them through food and supplementation. 

Each serving contains a proprietary blend of vitamins, minerals and botanical extracts.

There’s also a signature blend of probiotic bacteria to nourish your intestinal health. 


9. GOBIOTIX Vegan Prenatal Vitamin

Price: $25 for 30 Day Supply

These vegan prenatal vitamins are chock-full of 22 vitamins, minerals and nutrients formulated to support the mother and developing fetus.

They claim to boost immunity during pregnancy, which protects the welfare of your child. 

GOBIOTIX uses a third-party testing system in a good manufacturing practice (GMP) lab to support its claims.

The extra dose of iodine in each serving supports thyroid health. 


10. NATURELO Prenatal Vitamin

Price: $40 for 30 Day Supply

NATURELO uses a gentle iron that won’t constipate you.

These tablets also contain 24 additional nutrients to support a healthy parent and child.

This company uses all-natural, plant-based sources for its ingredients, such as lichen, sunflower and algae.

The additional choline nurtures healthy brain development in the fetus.


11. Sprigs Mama Bear Prenatal Vitamin

Price: $33 for 30 Day Supply

Prenatal vitamins only work at their best when your body can absorb them.

Sprigs Mama Bear prenatal vitamins use a proprietary blend of natural whole foods and nourishing herbs for superior bioavailability.

This formula also supports healthy breastfeeding, making it a good one to keep on hand if you don’t want to switch post-delivery.

The subscribe-and-save option keeps you well-stocked.


What’s the Best Time to Take a Prenatal Vitamin? 

The best time to take your prenatal vitamin is whenever you remember. Therefore, it’s best to do so in the morning if you’re already in the habit of taking your supplements then. 

However, remember that many supplements contain additional iron to support fetal red blood cell development. Taking this mineral on an empty stomach can result in nausea and vomiting, meaning you lose the benefits. Therefore, it’s best to take your prenatal vitamin with food until you know how it affects your digestive system. 

Natural, Organic Prenatal Vitamins 

The right natural, organic prenatal vitamin prepares your body for pregnancy by supplying the nutrients necessary to nurture your changing body. They also contain crucial substances essential for fetal growth and development. 

Nourish your body’s increasing nutritional needs with these 11 natural and organic prenatal vitamins. Providing the best possible conditions for pregnancy increases your chances of a happy, healthy baby.


About the Author

Mia Barnes is a health and beauty writer with a passion for sustainable living and wellness. Mia is also the Founder and Editor-in-Chief of Body+Mind Magazine, an online publication that covers healthy and eco-friendly living. Follow Mia and Body+Mind on Twitter and LinkedIn


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Patagonia Donates $1M to Regenerative Farming
 

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Patagonia Supports Regenerative Farming

In the conversation about sustainable fashion, Patagonia has always led the charge. It has consistently been at the forefront of driving change and is a certified B-Corp (the first one in California) - read more about its ambitious climate goals here. What’s great to see is that Patagonia’s popularity only seems to have increased after it got B-Corp certified in 2012, showing that consumers are keenly looking for more sustainable and ethical brands. 

Patagonia is also a strong supporter of sustainable agriculture and farming. In 2017, it partnered with the Rodale Institute, a non-profit dedicated to regenerative farming. Together, they founded the Regenerative Organic Alliance and established the Regenerative Organic Certified program, which is a certification for food and textiles, showing a commitment to soil health, animal welfare, and farmer support.

What is Regenerative Farming?

Regenerative organic farming has several benefits for the soil, climate, and human welfare, and the Rodale Institute supports farmers in making the transition from conventional to regenerative farming. They provide technical guidance, support with business planning, and equipment stipends to farmers to make the transition easier. 

Regenerative farming uses methods like crop rotation (to ensure single nutrients from the soil aren’t depleted), cover crops (which prevents soil erosion by ensuring fields aren’t left barren), and conservation tillage (reduced tillage aiming for minimal disturbance to the soil) to protect the soil. Conventional industrial farming, on the other hand, continues to rely on fertilizers and pesticides that are often derived from fossil fuels.

Creating the Holdfast Collective To Fight the Climate Crisis

In a bold move in 2022, Patagonia announced that from that moment on, Earth would be its only shareholder, doubling down on the company’s already robust commitment to sustainability. With that announcement, it launched the Holdfast Collective, its nonprofit arm that is committed to fighting the climate crisis - including protecting wildlife restoration, forest preservation, and agricultural regeneration.

Since its launch in 2022, the Holdfast Collective has donated over $71 million to conservation efforts, and has contributed to approximately 70 conservation projects. This includes a $5.2 million grant to help preserve Alabama’s Mobile-Tensaw Delta, also known as “America’s Amazon”, removing a dam in the Vjosa River in Albania, and supporting a California state law that restricts oil and gas operations in residential neighborhoods.

$1 Million Donation to Rodale Institute’s Efforts towards Regenerative Farming

In its latest move, Patagonia (through the Holdfast Collective) has committed to donating $1 million to Rodale Institute’s efforts towards regenerative farming in Ventura County, California. While Holdfast has given grants to support sustainable agriculture in the past, this donation marks its greatest donation to date in this space, according to Greg Curtis, executive director of Holdfast Collective. “And it was pretty easy to make with Rodale,” he adds

Known for its expansive farmland, Ventura County is one of the largest agricultural regions in the state, with more than2,000 farms covering 260,000 acres. California produces a third of the country’s veggies and three quarters of its fruits and nuts, and Ventura County makes a significant contribution.

Unfortunately, the county is also known for its concentrated use of pesticides. These pesticides can pollute the soil, water, and air, and have been linked to various health concerns, including respiratory issues, developmental delays, and even cancer.

Which is why the Rodale Institute turned its attention to Ventura County. Rodale Institute’s efforts in Ventura County are supported by the $1 million from the Holdfast Collective, along with funds from the California Department of Food and Agriculture.

Want to learn more about regenerative clothing and home brands? Check out this post here.


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