Sustainable Brand Profile: Whimsy and Row
Whimsy & Row
Women’s Clothing, Accessories and Home Goods
Established in 2014, Whimsy & Row is a lifestyle brand that designs clothing, accessories, and home goods for environmentally conscious women. The brand is a great one to support in the US because it manufactures all its products in small batches within a few miles of its headquarters in Los Angeles. This means that the production process is less wasteful, resulting in fewer carbon emissions since the items don't travel far between the factory and the brand’s office. Whimsy + Row exclusively uses locally sourced and eco-friendly materials and recycles every scrap of deadstock fabric to create new garments or accessories. Additionally, their designs are made using recycled water and low-impact dyes, and the brand is carbon-neutral. It's a great place to shop for everyday attire and formal events, offering extended sizing and a pre-loved section where you can purchase their items secondhand!
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Sustainable Features:
Limited Run, Ethically & Locally Made
Pre-Loved Section
Low Impact Fabrics (all vegan & some zero-waste/deadstock)
Eco-Friendly Packaging
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= Impressive
= Noteworthy