Is Anthropologie Fast Fashion? Why Higher Price Points Don't Always Mean Sustainable

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Is Anthropologie fast fashion?

Due to the lack of transparency about its supply chain, the use of unsustainable materials throughout its product lines, and the promotion of consumption culture, Anthropologie is a fast fashion brand. Many assume Anthropologie is more sustainable due to the premium price point, but pricing does not determine sustainability. While higher prices can sometimes indicate better quality materials or more ethical production practices, it does not always ensure it.

What is Anthropologie?

Anthropologie is a popular retail chain known for women's clothing, accessories, home décor, and furniture. It is ownedby URBN, which is the same parent company of Urban Outfitters and Free People. The Anthropologie style is inspiredby vintage, bohemian, whimsical, and artisan design. With over 200 stores worldwide, the brand is headquartered in Wayne, Pennsylvania, where the flagship store opened in 1992.

Why we avoid Anthropologie

1. Supply Chain Transparency: Anthropologie is often criticized for lacking transparency about how its products are made, what materials are used, and where they are manufactured. The company does not provide information about whether all factories they partner with offer fair wages, safe working environments, or environmentally safe practices. Without this information, it can be hard to discern whether the company sustainably creates its products. This raises concerns because a company that prioritizes ethical sourcing, labor, and materials is proud of this fact and usually makes the information easy to find, allowing customers to feel confident in their sustainability. 

2. Use of Synthetic Materials: Synthetic fabrics contribute to environmental pollution, especially the microplastics polluting water systems. Anthropologie uses a mix of these unsustainable synthetic fabrics and some natural fabrics. Polyester is standard in many of the brand’s clothing items and is made from petroleum-based plastic, which is not biodegradable.

3. Product Turnover and Quality: Fast fashion is known for its disposable quality because it is produced for profit and consumption. Many shoppers note the inconsistency of quality even with a higher markup. Despite trying to position itself as a premium brand, Anthropologie maintains frequent inventory rotation and encourages quick impulse consumption with flash sales and seasonal promotions.

4. Design Theft: Anthropologie has a history of taking designs created and crafted by small businesses and independent artists and then mass-producing a similar product. This practice is illegal, and large corporations know that small businesses typically do not have the resources to take legal action.

5. Constant Overproduction: Anthropologie functions within the typical fast fashion retail cycle. Creating and ordering mass quantities of products in excess. Anthropologie does note that unsold inventory or customer-submitted products of any condition can be sentto their Reskinned program. This allows customers to earn store credit while allowing the items to be appropriately resold, reused, or recycled.

6. Greenwashing: Anthropologie actively participates in greenwashing. “A Greater Good” is Anthropologie’s answer to public backlash about sustainability, but it is not a central pillar of the company ethos. While this program shows some sense of progress and awareness by the brand, it does not negate the fact that a majority of its products are createdunsustainably. 

7. Racial Profiling and Cultural Disappropriation: Stories began to surface from former employees and customers about discrimination within the retail stores. Employees mentioned having a code name for certain races, and many former shoppers shared their experiences of being ignored due to their race. The brand also stocked products that were classified as cultural misappropriation, showcasing the brand’s lack of awareness and sensitivity to the types of products being stocked and sold in their stores.

WHAT IS FAST FASHION?

Fast fashion is a term used to describe the production of large quantities of clothing throughout the year, often characterized by rapid turnover of styles and designs. These brands have streamlined their manufacturing processes to produce clothes at significantly lower costs, making it possible for consumers to frequently update their wardrobes without breaking the bank.

The excessive consumption of low-quality, mass-produced clothing is contributing to a significant increase in textile waste, environmental pollution, and the depletion of natural resources. This has given rise to pressing social concerns, including human rights violations that cannot be overlooked.

As responsible consumers, it is imperative for us to reconsider our support for this industry. We should actively refrain from patronizing fast fashion brands and instead, shift our focus towards supporting sustainable clothing brands, embracing secondhand shopping, and cultivating a mindset of appreciating and making the most of what we already own.

Are you curious about the impact of Fast Fashion Brands and the reasons why it's important to avoid them? If so, CLICK HERE to delve deeper into this important topic

At the same time, we strongly encourage you to cherish and maintain the items you already own. However, if you are considering purchasing something new, we recommend exploring our list of approved brands here.

We want to acknowledge that our message is not directed at low-income shoppers who may find it challenging to afford sustainable clothing and are left with no other option but to purchase from fast fashion brands. However, it is important to recognize that the existence of these fast fashion brands is fueled by excessive consumerism. The issue lies in the quantity of clothing that we, as consumers, purchase. Many of us have more than we actually need.